SKEMA 4: SPECIALEAFLEVERING Institut for Æstetiske Fag Nær ...

8. SUMMARY:
8.1 Weather nearby - Taking the temperature of TV2’s weather report.
The purpose of this thesis is to analyze the use of the criterion of nearness in the
preparation of the weather report TV2Vejret, in its influence on the producer-recipient
relationship, in the weighting of information and entertainment shown in the program
8. SUMMARY:
structure, content and expression, and finally in determining the program genre. In other
words, this thesis, wants to examine how the criterion of nearness influences TV2Vejret and
its weighting of information and entertainment and thus the program genre.
Additionally, I wish to account for the historical conventions and competitive elements that
have had an influence on TV2Vejret, and to design a system of genre categories, in which
journalistic TV programs, that use both the criterion of nearness and entertainment, can be
genre categorized without being called entertainment programs.
Because of cultural and political norms in preparation of TV programs, Danish TV will
always be different from foreign TV channels. Therefore, the use of media theory is in this
matter concentrated on Danish history and media analyses.
For want of literature on the Danish historical TV weather report, I have mainly based my
historical exposition on one source, the former weatherman Steffen Hartbye and his
description of the history of the TV weather report. I will, to back this up, also compare with
general Danish TV-history, an area with much more literature and sources.
The analysis of this thesis is based on TV historical accounts, TV analysis methods and
genre theoretical considerations. The historical basis of this analysis is treated in the opening
historical chapter. Here I clarify the development of the weather report presentation over the
years, and I present some of the competive conditions and channel strategies that have had an
influence on the weather report presentation.
My theoretical account leads me to the conclusion that because of the competition with DR,
TV2 created a channel strategy named “the convert OBS” system (meaning the opposite of
OBS TV – and OBS means: information to the citizen about the society.) The OBS strategy is
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