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Jahresbericht 2009/2010 - Fakultät für Wirtschaftswissenschaften ...

Jahresbericht 2009/2010 - Fakultät für Wirtschaftswissenschaften ...

Jahresbericht 2009/2010 - Fakultät für Wirtschaftswissenschaften ...

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<strong>Fakultät</strong> <strong>für</strong> <strong>Wirtschaftswissenschaften</strong><br />

Faculty of Business Administration and Economics<br />

Department 3 – Wirtschaftsinformatik<br />

Department 3 – Business Information Systems<br />

76<br />

Market Systems: The Effect of Infrastructure<br />

Upgrades, in: Proceedings of the 43rd Hawaii<br />

International Conference on System Sciences,<br />

Kauai, Hawaii, <strong>2010</strong><br />

Kundisch, D.; Mittal, N.; Nault, B.: IT Productivity<br />

and Aggregation using Income Accounting,<br />

contribution at: 10th Workshop on Information<br />

Systems and Economics (WISE), Phoenix, <strong>2009</strong><br />

Kundisch, D.; Zorzi, R.: Enhancing the Quality<br />

of Financial Advice with Web 2.0 – An Approach<br />

considering Social Capital in the private Asset<br />

Allocation, in: Nelson, M., Shaw, M., Strader,<br />

T., Eds.: Value Creation in E-Business management,<br />

Proceedings of the 15th Americas Con -<br />

ference on Information Systems, San Francisco,<br />

Springer Lecture Notes in Business Information<br />

Process ing, Springer, Berlin, <strong>2009</strong>, pp. 259–<br />

270<br />

Contributions in editorial volumes, discussion<br />

papers and others:<br />

Müller, G.; Kundisch, D.; Sackmann, S.; Romeike,<br />

F.: Vorwort zum Track Integriertes Ertrags-/<br />

Risiko management in automatisierten Ge -<br />

schäftsprozessen, in: Schumann, M.; Kolbe, L.;<br />

Breitner, M.; Frerichs, A.; Eds., Multikonferenz<br />

Wirtschaftsinformatik <strong>2010</strong>, Universitätsverlag<br />

Göttingen, pp. 421–422<br />

Dorfleitner, G.; Klein, C.; Kundisch, D.: Technical<br />

Analysis as a Method of Risk Management,<br />

in: Squires, W.; Burdock, C.; Eds., Monetary<br />

Growth: Trends, Impacts and Policies, Nova<br />

Science Publishers, New York, <strong>2009</strong><br />

Kundisch, D.: Editorial Preface, in: Kundisch,<br />

D.; Veit, D.; Weitzel, T.; Weinhardt, C.; Eds.,<br />

Proceedings of the 4th International Workshop<br />

on Enterprise Applications and Services in the<br />

Finance Industry, Springer Lecture Notes in<br />

Business Information Processing, Springer,<br />

Heidelberg, <strong>2009</strong>, pp. V–VIII<br />

Editorial volumes:<br />

Kundisch, D.; Veit, D.; Weitzel, T.; Weinhardt, C.:<br />

Proceedings of the 4th International Workshop<br />

on Enterprise Applications and Services in the<br />

Finance Industry, Springer Lecture Notes in<br />

Business Information Processing, Springer,<br />

Heidelberg, <strong>2009</strong><br />

Tagungen, Seminare, Messen<br />

Conferences, Seminars, Fairs<br />

Associate Editor of the Track „IS in den Dienst -<br />

leistungen“ at the 10. Internationale Tagung<br />

Wirtschaftsinformatik 2011, Zurich, Switzerland<br />

Associate Editor of the Track “Economics and<br />

Information Systems” at the 30th International<br />

Conference on Information Systems (ICIS) <strong>2009</strong>,<br />

Phoenix, USA<br />

Organizer and Track Chair of the Track “Inte -<br />

grier tes Ertrags-/Risikomanagement in automatisierten<br />

Geschäftsprozessen” at the Multikon -<br />

ferenz Wirtschaftsinformatik (MKWI) <strong>2010</strong>,<br />

Göttingen, Germany, Track (together with G.<br />

Müller, S. Sackmann and F. Romeike)<br />

Member of the Program Committee of the 5th<br />

International Workshop on Enterprise Appli -<br />

cations and Services in the Finance Industry<br />

<strong>2010</strong> (FinanceCom <strong>2010</strong>), Frankfurt, Germany<br />

Member of the Program Committee of the<br />

10th IFIP Conference on e-Business, e-Services,<br />

and e-Society (I3E <strong>2010</strong>), Buenos Aires, Argen -<br />

tinia<br />

Member of the Program Committee of the<br />

Workshop “Service Level Management” at<br />

the 40. Jahrestagung der Gesellschaft <strong>für</strong><br />

Infor matik, <strong>2010</strong>, Leipzig, Germany<br />

Member of the Program Committee of the 12th<br />

International Conference on Business Infor -<br />

mation Systems (BIS <strong>2010</strong>), Poznan, Poland<br />

Weitere Funktionen<br />

Other Functions<br />

Prodekan <strong>für</strong> IT & Öffentlichkeitsarbeit<br />

Jurymitglied UGO-Preis <strong>2010</strong><br />

Mentor <strong>für</strong> BMBF-geförderte<br />

Unternehmensgründung „maxcluster“<br />

Aktuelle Forschungsprojekte<br />

Current Research Projects<br />

Utilization Levels and Productivity Effects of<br />

Information Technology Investments<br />

Explaining productivity effects of factor inputs<br />

is an important research topic since improving<br />

the general standard of living is highly dependent<br />

on the ability to grow businesses, industries<br />

and economies, thereby increasing output.<br />

While the productivity effects of labor and noninformation<br />

technology capital and their interrelations<br />

in the transformation process to output<br />

have recently become better understood,<br />

researchers still struggle to explain the full productivity<br />

effects of investments in information<br />

technology (IT) capital. Explaining these full<br />

effects is critical because, increasingly, IT<br />

enable innovation, is the foundation for efficient<br />

intra- and inter-organizational processes,<br />

and determines how industries conduct business.<br />

In the last twenty years and especially<br />

with the advent of the information age, IS<br />

researchers have made good progress in<br />

laying the basis for an explanatory model that<br />

includes IT as a separate input factor to explain<br />

productivity effects of IT investments by extending<br />

standard production theoretical models<br />

using e.g. the Cobb-Douglas or Translog production<br />

functions. These standard models typically<br />

assume complete or at least constant factor<br />

utilization. Given fluctuations in the utilization<br />

of input factors – especially in severe economic<br />

downturns as we currently observe – and<br />

absent the opportunity to adjust the IT capital<br />

input in the short term, there are numerous<br />

measurement issues that have to be analyzed<br />

and dealt with in order to extend the models<br />

and derive more accurate productivity estimates<br />

of IT investments. This project is supported<br />

by the DAAD, Bonn.<br />

Optimal global sourcing of software development<br />

projects<br />

With the main focus on cost reduction in valuation<br />

of sourcing alternatives, risk and risk diversification<br />

effects are often inadequately considered<br />

or completely neglected in decisions associated<br />

with global sourcing decisions for software<br />

development projects. This systematically<br />

results in poor decisions. In this project, we<br />

analyze sourcing costs and associated risks as<br />

well as interdependencies among both sites<br />

and projects. The special focus here is on the<br />

identification of correlation effects between<br />

sites. A normative model shall be developed,<br />

based on e.g. modern portfolio theory, and validated<br />

using data from IT services providers.<br />

IT events and their effect on prices and markets<br />

Securities exchanges are becoming increasingly<br />

automated. Over the course of the past years,<br />

most major exchanges have upgraded their trading<br />

infrastructure to accommodate the increase<br />

in algorithmic trading. E.g. about half of all<br />

trades executed on XETRA, the fully electronic<br />

cash market system operated by Deutsche<br />

Börse, are generated by algorithmic trading<br />

engines. The effects of IS (in terms of infrastructure<br />

or in terms of automated trading on the<br />

market outcome as well as on the development<br />

of the financial markets in general) are so far<br />

not well understood. In this project, using primarily<br />

the event study methodology, IT-driven<br />

events will be analyzed with respect to their<br />

different impacts on financial markets. At the<br />

same time, we address and explore the method -<br />

ological challenges associated with applying<br />

the event-study methodology to financial market<br />

data.<br />

Web services platform to analyze mass data<br />

With the dramatic increase in the speed and<br />

availability of computer networks, a significant<br />

proportion of all economic activities is now conducted<br />

electronically. In particular, the field of<br />

financial trading has seen an unprecedented<br />

increase in both the number of participants and<br />

the volume of trades conducted via electronic<br />

markets. As a result, high frequency data has<br />

become increasingly available for historical<br />

analysis by researchers in fields like econometrics,<br />

finance and accounting. Analyzing such<br />

datasets requires – at least – expert domain<br />

knowledge (e.g. in finance and microeconomics),<br />

experience, and IT skills. In addition to<br />

being able to identify suitable data sources and<br />

specify the right search criteria, users must be<br />

able to perform a wide range of analysis functions<br />

(statistical, data mining, language processing)<br />

and present results in a suitable form<br />

(e.g. through visualization or report creation).<br />

Analysis processes cannot be determined in<br />

advance as users tend to perform tasks in a<br />

piecemeal fashion. When the type of analysis<br />

is complex, users spend a lot of effort cleaning,<br />

reading and interpreting the data, converting<br />

datasets from one format to another, copying<br />

some results from one file to another, and merging<br />

datasets with different semantics. These<br />

activities increase analysis time and the risk of<br />

errors. In this project, an environment will be<br />

developed that supports a Service-Oriented<br />

Architecture (SOA), making it possible to define<br />

re-usable and interoperable software components<br />

as web services which can manipulate<br />

the elements of an underlying, event-based<br />

data model. Such a model allows a coherent<br />

representation of market activities – particularly<br />

high-frequency market and news data – as<br />

events.<br />

Optimization of tariff structures for mobile<br />

phone contracts<br />

Given the demand mobile voice and data communication<br />

services, contracted tariff structures<br />

determine the costs an organization has to<br />

bear. Due to complicated and comprehensive<br />

tariff structures the attribution of costs to specific<br />

tariff categories constitutes a challenge.<br />

However, for successful negotiations of future<br />

contracts, cost transparency is a necessary<br />

requirement. In this project, an analysis and<br />

simulation of different tariff structures are evaluated<br />

based on historical data and recommen-

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