Vol :37 Issue No.1 2012 - Open House International

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Md. Nasir Daud, Hasniyati Hamzah and Yasmin Mohd Adnan open house international Vol.37 No.1, March 2012 Examining The Potential For Mass Customisation... Table 3. Responses among satisfied owners across the different sample areas Table 4. Pre-occupancy renovation among the different groups tion level and makeover initiative. They also allow us to reasonably conclude the existence of association between renovation behaviour and satisfaction level among the dissatisfied owners although a similar conclusion cannot be made about the satisfied owners. It is suggested here that this apparent nonconformance in results is capable of some explanations which lie beyond the scope of current investigation. However, further evidence in the next paragraph reinforces this argument. This is taken in light of the fact that a significant majority of the owners intended to pursue subsequent renovations. Of all the owners (satisfied and dissatisfied included) who had actually undertaken renovation works, 73.7% intended to proceed with a second (or subsequent) renovation in the near future. By location, the percentages were 94.1% for Kota Bharu, 72.4% for Kuala Trengganu, 48.8% for Shah Alam and 79.1% for Kemuning. Even among just the satisfied owners, more than half (54.1%) indicated their intention to renovate again. It would seem that a separate investigation would be needed to provide confirmatory evidence in support of the above partial indication. It is also a paradox that, in terms of the timing of the renovation, the proportion that performs preoccupancy renovation was higher among the satisfied group (16.2%) than the dissatisfied group (12.9%) as shown in Table 4. This suggests even further that the motivation for housing customisation goes beyond mere satisfaction level. The pro- 2 2 portion is also higher among the satisfied group for doing post-occupancy customisation only. In all, evidences are compelling that dissatisfied owners make the majority of house buyers in the eastern region but to a much lesser extent in the western region. They also suggest an intense link between being dissatisfied and making the renovation move. However, evidence of the converse situation is less clear with a majority of satisfied house owners pursuing renovation despite not having the dissatisfaction reason for it. In relation to whether customers would prefer a customised house over developer’s standard unit, the response was overwhelmingly positive among the respondents (see Table 5). Respondents were also asked in terms of the various opportunity costs that they would have to bear to secure customised houses. Nonetheless, very similar results were obtained where the opportunity costs were in terms of having to pay more or to wait longer. On all the above aspects, owners and non-owners scored similarly except on the willingness to pay, where the proportion was greater among non-owners. Of those who chose customised housing, only 5.3% were unwilling to pay more for it with slightly higher percentages unwilling to wait longer or spend time at architects’ office, at 9.2% each. The high importance respondents placed on the availability of options to own customised houses is evident from the mean score of 4.32 computed for this question. Some concern was expressed
Table 5. Aspects of respondents’ preference toward customised housing Table 6. Respondents’ attitude towards customised housing Table 7. How dissatisfied owners compared against satisfied owners on renovation details by respondents with regard to the possibility of such option leading to too many choices that could complicate decisions (mean = 3.24), but respondents were at the same time in favour of customised house for the flexible price it offers (mean = 3.95) and for the wastage it avoids (mean = 4.01). In fact, the Chi-square test of independence showed significance of association between the two latter variables and the importance factor at α = 0.05 level of significance. Also evident was the fact that between current owners and first time buyers, the latter were more in favour of customised housing on every aspect evaluated, as statistics in Table 6 make clear. How do dissatisfied owners compare against the satisfied group in terms of the renovation details? The data is shown in Table 7. For the first renovation, three items emerged as most commonly pursued by the owners: door grille, window grille and repainting. In this respect, there were little differences between the satisfied and dissatisfied groups as in Table 7 with a vast majority spending on these three items. This means that the three items were basic necessities to owners regardless of whether they were satisfied or dissatisfied. Of the three, two were related to security while the other was repainting job. The dissatisfied owners appeared to have done more in terms of the counts on the renovation jobs done, doing an average of 5.55 pieces of renovation jobs per person. This figure is, however, only marginally (6%) higher than the satisfied group, at 2 3 open house international Vol.37 No.1, March 2012 Examining The Potential For Mass Customisation... Md. Nasir Daud, Hasniyati Hamzah and Yasmin Mohd Adnan
Page 1 and 2: open house international w w w . o
Page 3 and 4: Contents o pe n ho use inte rnat io
Page 5 and 6: Previous Issues Vol.36 No.2 2011 OP
Page 7 and 8: Editorial The composition and subje
Page 9 and 10: Figure 1. Lima: the PREVI quarter t
Page 11 and 12: Figure 3. Remodelling of PREVI hous
Page 13 and 14: Table 1. The three PREVI-PP1 techno
Page 15 and 16: Figure 9&10. Tabibloc: rationalised
Page 17 and 18: to evaluating technical capabilitie
Page 19 and 20: nition and custom treatment’ at t
Page 21 and 22: Industrialised Building System (IBS
Page 23: Table 2. Correspondence between sat
Page 27 and 28: Table 9. Counts on renovation jobs
Page 29 and 30: LARSON, K., INTILLE, S., MCLEISH, T
Page 31 and 32: 2008). Disaster preparedness relies
Page 33 and 34: especially when these agencies have
Page 35 and 36: STR ATEGIC PLANNING OF POST-DIS- A
Page 37 and 38: housing. The Ministry awarded the w
Page 39 and 40: Table 1. Importance placed on the v
Page 41 and 42: JOHNSON C. 2007, Impacts of prefabr
Page 43 and 44: Figure 1. Map of Old Seoul, the cir
Page 45 and 46: Figure 3. Remodeled hanoks in Bukch
Page 47 and 48: Figure 5. Although contemporary han
Page 49 and 50: R EF ERENCES ANDERSON, B.R. 1983, I
Page 51 and 52: cases, have been exclusively occupi
Page 53 and 54: typical floors with standard plans
Page 55 and 56: design creates a relationship betwe
Page 57 and 58: healthier building. Finally, Yeang
Page 59 and 60: Figure 7 a&b. The sky bridges as pu
Page 61 and 62: ing as a shading device. As the mai
Page 63 and 64: Figure 10. The reconsideration of t
Page 65 and 66: Figure 12. A diagram for the propos
Page 67 and 68: pleasant environment for residents
Page 69 and 70: (roof and facade) in whole or part;
Page 71 and 72: DED [Department of Economic Develop
Page 73 and 74: Abstract ENVIRONMENTS OF CHANGE: AN
Page 75 and 76:
of the poor in identifying and occu
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Figure 1. Location of Phumolong inf
Page 79 and 80:
Figure 3. View of the informal sett
Page 81 and 82:
ate assembly. Hydraform dry-stackin
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Figure 8. Phased growth of building
Page 85 and 86:
Abstract Ahmed Abu Al Haija Hundred
Page 87 and 88:
disciplinary approach, proposing so
Page 89 and 90:
egorize the different kinds of stru
Page 91 and 92:
Figure 8. Schematic plan of dwellin
Page 93 and 94:
Bardeschi, 2004). C ONC LU SIONS Th
Page 95 and 96:
Abstract A READING IN CRITICAL REGI
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artificial, visual and tactile, myt
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tion of the built environment (Fram
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(Tümertekin, 2010). Tümertekin be
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Figure 14. Rear View of the SM Hous
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Figure 16. B2 House (photo by Cemal
Page 107 and 108:
DECISION MAKING FOR FLEXIBILITY IN
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Vol :37 Issue No.1 2012 - Open House International

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