Full annual report - African Bank - Investoreports

R million
Balance
at the
beginning
of the year Amortisation Impairment
>annual financial statements
Balance at
the end of
the year
12. Intangible assets continued
12.1 Trademarks per brand
2012
Ellerines 276 (17) – 259
Town Talk 124 (18) – 106
FurnCity 89 (13) – 76
Savells/Fairdeal 29 (5) – 24
Beares 96 (6) – 90
Lubners 35 (5) – 30
Furniture City 12 (1) – 11
Geen & Richards 50 (3) – 47
Dial-a-Bed 12 (1) – 11
Mattress Factory 2 – (2) –
Wetherlys 32 (3) – 29
Osiers 4 – (4) –
761 (72) (6) 683
Trademarks represent registered rights to the exclusive use of certain trademarks and brand names and have been
stated at fair value determined by external trademark valuation specialists on acquisition of Ellerines, using the royalty
relief method.
R million 2012 2011
13. Goodwill
Net carrying value of goodwill
Cost at the beginning and end of the year 5 472 5 472
13.1 Goodwill allocation
African Bank 4 000 4 000
Market position 1 – Ellerines, Town Talk, FurnCity and Savells/Fair Deal 784 861
Market position 2 – Beares, Lubners 137 152
Market position 3 – Furniture City 32 32
Market position 4 – Geen & Richards 290 290
Dial-a-Bed and Mattress Factory 98 98
Wetherlys and Osiers 39 39
Rest of Africa 92 –
Net carrying value of goodwill 5 472 5 472
African Bank Investments Limited | Integrated Report for the year ended 30 September 2012 265