GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
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The Scenario of Your Firm<br />
All companies start out on the same footing<br />
Equal sales volume, global market share, revenues,<br />
profits, costs, digital camera quality, etc.<br />
Each decision period represents one year<br />
Operations began 5 years ago, so the first set of<br />
decisions is <strong>for</strong> Year 6<br />
Your company is selling close to 800,000 entry-level<br />
cameras and 200,000 multi-featured cameras annually<br />
Prior-year revenues were $206 million; net earnings<br />
were $20 million ($2 per share of common stock); stock<br />
price was $30 per share<br />
The company is in sound financial condition, per<strong>for</strong>ming<br />
fine, with products well-regarded by digital camera users<br />
Ben A. Kahn / Paul Miesing “<strong>GLO</strong>-<strong>BUS</strong>” BADM 510-70 Strategic Management MCLA / U Albany