GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

Recommendations

Info

Pricing and Marketing Note! Gauge rival efforts Based on prior year competitive efforts •Carries over for both E-L and M-F •Enter zeros to withdraw Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510-70 Strategic Management MCLA / U Albany
Determinants of Sales and Shares Market growth 8-10% years 6-10; 4-6% thereafter Your strategic challenge is to craft a competitive strategy that you believe will produce the desired results when pitted against the competitive strategies of rival companies, region by region: Price (enter zero to withdraw from market) Performance/quality (P/Q) rating (currently 2½ stars) Promotions (number, length, amount) provide price discounts Advertising (enter zero to withdraw from market) Number of camera models (but can reduce P/Q and productivity) Size of dealer network (enter zero to withdraw from market) Warranty period (claims = $50/E-L and $100/M-F) Technical support (should be constant per camera; enter zero to withdraw from market) Image and reputation P/Q and market share penetration Tough to change momentum (loyalty results in market share stability) Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510-70 Strategic Management MCLA / U Albany
Page 1 and 2: GLO-BUS: An Online Simulation to De
Page 3 and 4: Overview of a Simulation NLR’s Re
Page 5 and 6: Learning Objectives (Cont’d.) NLR
Page 7 and 8: Notable Quotable “The other teams
Page 9 and 10: How Does GLO-BUS Work? Virtually a
Page 11 and 12: The Scenario (Cont’d.) Distinct
Page 13 and 14: Strategic Options There is wide st
Page 15 and 16: Strategic Options (Cont’d.) Out-
Page 17 and 18: Getting Started How Do You Registe
Page 19 and 20: Getting Started (Cont’d.) Naming
Page 21 and 22: Getting Started (Cont’d.) All co
Page 23 and 24: Decisions, Decisions (Cont’d.) Be
Page 25: Product Design Note! Determine prod
Page 29 and 30: 12,500 retailers per region Sales a
Page 31 and 32: Compensation and Labor Note! Cost v
Page 33 and 34: Financing Note! Ben A. Kahn / Paul
Page 35 and 36: Decisions Printout Compare to resul
Page 37 and 38: Special Order (Cont’d.) Note! Ben
Page 39 and 40: Global Retail Sales Note! Ben A. Ka
Page 41 and 42: Financials Note! Ben A. Kahn / Paul
Page 43 and 44: Quarterly Snapshot Note! Compare co
Page 45 and 46: Company Analysis Note! Counter pote
Page 47 and 48: Production Costs Note! Monitor cost
Page 49 and 50: Financials Note! Note: Compare to p
Page 51 and 52: Virtuous/Vicious Cycle Components P
Page 53 and 54: Course Grade (Cont’d.) The Two Q
Page 55 and 56: Notable Quotable “The digital cam
Page 57 and 58: Company Performance (Cont’d.) EPS
Page 59 and 60: Scoreboard (Cont’d.) Function of
Page 61 and 62: Notable Quotable “As you set out
Page 63 and 64: Course Grade (Cont’d.) Peer Eval
Page 65 and 66: Schedule Quiz 1 Decision 1 - Year 6
Page 67 and 68: Tips for Success (Cont’d.) Lesson
Page 69 and 70: Questions? Please eliminate the
Page 71: Dedicated to the Memory of My Son,

GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?