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GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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Virtuous/Vicious Cycle<br />

Components<br />

P/Q<br />

Equity<br />

+ Debt<br />

R&D<br />

Productive<br />

PATs<br />

Image<br />

Volume<br />

Costs<br />

Marketing<br />

Mix<br />

Price<br />

Retailers<br />

Revenues<br />

Share<br />

Profits<br />

Gears must mesh or it will be a grind!<br />

Ben A. Kahn / Paul Miesing “<strong>GLO</strong>-<strong>BUS</strong>” BADM 510-70 Strategic Management MCLA / U Albany

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