GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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"We're pleased to report that competitor envy is running at an all-time high as well." Cartoon by Dave Carpenter Copyright 2005, Harvard Business Review Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510-70 Strategic Management MCLA / U Albany
12,500 retailers per region Sales and Shares (Cont’d.) Size of Dealer Network: 50,000 available retailers worldwide Sales offices for 8,000+ dealers = $3.3 million in year 5 100 chains/region @ $10,000 each (price-sensitive, preferring { entry-level cameras) 400 online/region @ $4,000 each 12,000 camera shops/region @ $200 each (quality-sensitive, preferring multi-feature cameras) 20 “full-line” shops per region carry everything Markups = 50-100% Decision to carry = Prior-year shares + P/Q ratings + Cumulative ad spending + Prior-year promotions Cannot change in upcoming year Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510-70 Strategic Management MCLA / U Albany
Page 1 and 2: GLO-BUS: An Online Simulation to De
Page 3 and 4: Overview of a Simulation NLR’s Re
Page 5 and 6: Learning Objectives (Cont’d.) NLR
Page 7 and 8: Notable Quotable “The other teams
Page 9 and 10: How Does GLO-BUS Work? Virtually a
Page 11 and 12: The Scenario (Cont’d.) Distinct
Page 13 and 14: Strategic Options There is wide st
Page 15 and 16: Strategic Options (Cont’d.) Out-
Page 17 and 18: Getting Started How Do You Registe
Page 19 and 20: Getting Started (Cont’d.) Naming
Page 21 and 22: Getting Started (Cont’d.) All co
Page 23 and 24: Decisions, Decisions (Cont’d.) Be
Page 25 and 26: Product Design Note! Determine prod
Page 27: Determinants of Sales and Shares M
Page 31 and 32: Compensation and Labor Note! Cost v
Page 33 and 34: Financing Note! Ben A. Kahn / Paul
Page 35 and 36: Decisions Printout Compare to resul
Page 37 and 38: Special Order (Cont’d.) Note! Ben
Page 39 and 40: Global Retail Sales Note! Ben A. Ka
Page 41 and 42: Financials Note! Ben A. Kahn / Paul
Page 43 and 44: Quarterly Snapshot Note! Compare co
Page 45 and 46: Company Analysis Note! Counter pote
Page 47 and 48: Production Costs Note! Monitor cost
Page 49 and 50: Financials Note! Note: Compare to p
Page 51 and 52: Virtuous/Vicious Cycle Components P
Page 53 and 54: Course Grade (Cont’d.) The Two Q
Page 55 and 56: Notable Quotable “The digital cam
Page 57 and 58: Company Performance (Cont’d.) EPS
Page 59 and 60: Scoreboard (Cont’d.) Function of
Page 61 and 62: Notable Quotable “As you set out
Page 63 and 64: Course Grade (Cont’d.) Peer Eval
Page 65 and 66: Schedule Quiz 1 Decision 1 - Year 6
Page 67 and 68: Tips for Success (Cont’d.) Lesson
Page 69 and 70: Questions? Please eliminate the
Page 71: Dedicated to the Memory of My Son,

GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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