GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
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12,500 retailers per region<br />
Sales and Shares (Cont’d.)<br />
Size of Dealer Network:<br />
50,000 available retailers worldwide<br />
Sales offices <strong>for</strong> 8,000+ dealers = $3.3 million in year 5<br />
100 chains/region @ $10,000 each (price-sensitive, preferring<br />
{<br />
entry-level cameras)<br />
400 online/region @ $4,000 each<br />
12,000 camera shops/region @ $200 each (quality-sensitive,<br />
preferring multi-feature cameras)<br />
20 “full-line” shops per region carry everything<br />
Markups = 50-100%<br />
Decision to carry = Prior-year shares + P/Q ratings +<br />
Cumulative ad spending + Prior-year promotions<br />
Cannot change in upcoming year<br />
Ben A. Kahn / Paul Miesing “<strong>GLO</strong>-<strong>BUS</strong>” BADM 510-70 Strategic Management MCLA / U Albany