GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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The Scenario of Your Firm All companies start out on the same footing Equal sales volume, global market share, revenues, profits, costs, digital camera quality, etc. Each decision period represents one year Operations began 5 years ago, so the first set of decisions is for Year 6 Your company is selling close to 800,000 entry-level cameras and 200,000 multi-featured cameras annually Prior-year revenues were $206 million; net earnings were $20 million ($2 per share of common stock); stock price was $30 per share The company is in sound financial condition, performing fine, with products well-regarded by digital camera users Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510-70 Strategic Management MCLA / U Albany
The Scenario (Cont’d.) Distinct product offerings: “Entry-level” (price) + “multi-featured” (quality) Worldwide marketplace: Headquarters and production at Taiwan plant Sales activities can be pursued in North America (Toronto regional sales office), Latin America (Sao Paulo), Europe-Africa (Milan), and Asia Pacific (Singapore) 8 potential market segments: 2 product categories x 4 geographic areas Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510-70 Strategic Management MCLA / U Albany
Page 1 and 2: GLO-BUS: An Online Simulation to De
Page 3 and 4: Overview of a Simulation NLR’s Re
Page 5 and 6: Learning Objectives (Cont’d.) NLR
Page 7 and 8: Notable Quotable “The other teams
Page 9: How Does GLO-BUS Work? Virtually a
Page 13 and 14: Strategic Options There is wide st
Page 15 and 16: Strategic Options (Cont’d.) Out-
Page 17 and 18: Getting Started How Do You Registe
Page 19 and 20: Getting Started (Cont’d.) Naming
Page 21 and 22: Getting Started (Cont’d.) All co
Page 23 and 24: Decisions, Decisions (Cont’d.) Be
Page 25 and 26: Product Design Note! Determine prod
Page 27 and 28: Determinants of Sales and Shares M
Page 29 and 30: 12,500 retailers per region Sales a
Page 31 and 32: Compensation and Labor Note! Cost v
Page 33 and 34: Financing Note! Ben A. Kahn / Paul
Page 35 and 36: Decisions Printout Compare to resul
Page 37 and 38: Special Order (Cont’d.) Note! Ben
Page 39 and 40: Global Retail Sales Note! Ben A. Ka
Page 41 and 42: Financials Note! Ben A. Kahn / Paul
Page 43 and 44: Quarterly Snapshot Note! Compare co
Page 45 and 46: Company Analysis Note! Counter pote
Page 47 and 48: Production Costs Note! Monitor cost
Page 49 and 50: Financials Note! Note: Compare to p
Page 51 and 52: Virtuous/Vicious Cycle Components P
Page 53 and 54: Course Grade (Cont’d.) The Two Q
Page 55 and 56: Notable Quotable “The digital cam
Page 57 and 58: Company Performance (Cont’d.) EPS
Page 59 and 60: Scoreboard (Cont’d.) Function of
Page 61 and 62:
Notable Quotable “As you set out
Page 63 and 64:
Course Grade (Cont’d.) Peer Eval
Page 65 and 66:
Schedule Quiz 1 Decision 1 - Year 6
Page 67 and 68:
Tips for Success (Cont’d.) Lesson
Page 69 and 70:
Questions? Please eliminate the
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Dedicated to the Memory of My Son,
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GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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