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GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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Course Grade (Cont’d.)<br />

The Two Strategic Plans:<br />

Commitment to Deliver Specified Results But Permits Full Strategic<br />

Flexibility<br />

Modify your strategy as often and as radically as necessary in response<br />

to unanticipated conditions as long as you meet or beat the<br />

per<strong>for</strong>mance targets set <strong>for</strong>th in the plan<br />

3-year strategic plan includes<br />

A strategic vision <strong>for</strong> the company<br />

Objectives <strong>for</strong> EPS, ROE, credit rating, image rating, and stock price<br />

appreciation<br />

To get a “good” per<strong>for</strong>mance score requires that a company achieve<br />

per<strong>for</strong>mance levels at least commensurate with investor expectations each<br />

year<br />

“Bonus scores” <strong>for</strong> setting “stretch objectives” that are higher than the<br />

investor minimum per<strong>for</strong>mance targets and then meet or beat these stretch<br />

targets<br />

Proportional points are awarded <strong>for</strong> under-achieving the target<br />

Declare a strategy <strong>for</strong> entry-level and multi-featured cameras<br />

Prepare a “pro <strong>for</strong>ma” income statement that projects unit camera<br />

sales, revenues, prices, and costs per camera <strong>for</strong> each of the four<br />

geographic regions<br />

Ben A. Kahn / Paul Miesing “<strong>GLO</strong>-<strong>BUS</strong>” BADM 510-70 Strategic Management MCLA / U Albany

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