GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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Learning Objectives GLO-BUS is an online, PC-based exercise where your team runs a digital camera company in head-to-head competition against companies run by other class members Objective: “To successfully operate a multiproduct firm in the international environment” Your challenge: Craft and execute a strategy for your company which, when pitted against the strategies of rival companies, proves capable of consistently delivering good bottom-line results and building shareholder value Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510 Strategic Management MCLA / U Albany NLR’s Research Flight Simulator
Learning Objectives (Cont’d.) NLR’s Research Flight Simulator Competing against rivals will give you a chance to apply theory to practice in crafting and executing a strategy in a globally competitive marketplace: Your team must chart a long-term corporate direction, set and achieve strategic and financial objectives, and adapt to changing industry and competitive conditions Your team must analyze a full array of industry statistics, examine company operating reports and financial statements, consider import duties and fluctuating exchange rates and interest rates, and understand an assortment of benchmarking data and competitive intelligence on what rivals are doing Your team must match strategic wits with the managers of rival companies, “think strategically” about your company’s competitive market position, and figure out the kinds of actions it should take to out-compete rivals in satisfying shareholder expectations These are the heart and soul of business strategy! Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510-70 Strategic Management MCLA / U Albany
Page 1 and 2: GLO-BUS: An Online Simulation to De
Page 3: Overview of a Simulation NLR’s Re
Page 7 and 8: Notable Quotable “The other teams
Page 9 and 10: How Does GLO-BUS Work? Virtually a
Page 11 and 12: The Scenario (Cont’d.) Distinct
Page 13 and 14: Strategic Options There is wide st
Page 15 and 16: Strategic Options (Cont’d.) Out-
Page 17 and 18: Getting Started How Do You Registe
Page 19 and 20: Getting Started (Cont’d.) Naming
Page 21 and 22: Getting Started (Cont’d.) All co
Page 23 and 24: Decisions, Decisions (Cont’d.) Be
Page 25 and 26: Product Design Note! Determine prod
Page 27 and 28: Determinants of Sales and Shares M
Page 29 and 30: 12,500 retailers per region Sales a
Page 31 and 32: Compensation and Labor Note! Cost v
Page 33 and 34: Financing Note! Ben A. Kahn / Paul
Page 35 and 36: Decisions Printout Compare to resul
Page 37 and 38: Special Order (Cont’d.) Note! Ben
Page 39 and 40: Global Retail Sales Note! Ben A. Ka
Page 41 and 42: Financials Note! Ben A. Kahn / Paul
Page 43 and 44: Quarterly Snapshot Note! Compare co
Page 45 and 46: Company Analysis Note! Counter pote
Page 47 and 48: Production Costs Note! Monitor cost
Page 49 and 50: Financials Note! Note: Compare to p
Page 51 and 52: Virtuous/Vicious Cycle Components P
Page 53 and 54: Course Grade (Cont’d.) The Two Q
Page 55 and 56:
Notable Quotable “The digital cam
Page 57 and 58:
Company Performance (Cont’d.) EPS
Page 59 and 60:
Scoreboard (Cont’d.) Function of
Page 61 and 62:
Notable Quotable “As you set out
Page 63 and 64:
Course Grade (Cont’d.) Peer Eval
Page 65 and 66:
Schedule Quiz 1 Decision 1 - Year 6
Page 67 and 68:
Tips for Success (Cont’d.) Lesson
Page 69 and 70:
Questions? Please eliminate the
Page 71:
Dedicated to the Memory of My Son,
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GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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