GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
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Strategic Options (Cont’d.)<br />
Out-competing Rivals Is the Key to Market Success …<br />
Stay on top of changing market and competitive conditions<br />
Try to avoid being outmaneuvered by the actions of rival companies<br />
Make sure your digital cameras are attractively priced and<br />
competitively built and marketed<br />
Just as you are trying to win business away from rival<br />
camera companies, they are actively striving to take<br />
camera sales away from your company<br />
It is the competitive power of your strategy vis-à-vis the<br />
competitive power of rivals’ strategies that is the deciding<br />
factor in determining sales and market shares in each<br />
product-market<br />
Ben A. Kahn / Paul Miesing “<strong>GLO</strong>-<strong>BUS</strong>” BADM 510-70 Strategic Management MCLA / U Albany