GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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Outline Overview: Learning objectives … What is GLO-BUS and how does it work? … Scenarios and strategic options Getting Started: Registration … Corporate lobby page … Naming your company Decisions, Decisions … : Product, pricing, marketing … Determinants of sales and shares Assembly and shipping Compensation and labor … PAT decisions Financing Special order option A Battle of Strategies: Reports Course Grade: Quizzes … Performance and scores … Strategic plans … Peer evaluations Procedures, Schedule, Tips, Questions? Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510 Strategic Management MCLA / U Albany
Overview of a Simulation NLR’s Research Flight Simulator A business simulation puts you and your co-managers in as realistic a company and competitive market setting as possible and has you manage all the company’s operations This not only allows you to test your ideas about how to run a company but the “live case” nature of a simulation also provides prompt feedback on the outcomes of your decisions Teams make a set of decisions for a simulated firm These are evaluated against decisions made by competitors comprised of other class members Decisions are entered into a PC that compares the relative “merit” of the decisions made by all teams “Firms” that “win” the simulation: 1. do an outstanding job of tracking competitors 2. analyze their own performance 3. work as a team 4. … and don’t shoot themselves in the foot Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510-70 Strategic Management MCLA / U Albany
Page 1: GLO-BUS: An Online Simulation to De
Page 5 and 6: Learning Objectives (Cont’d.) NLR
Page 7 and 8: Notable Quotable “The other teams
Page 9 and 10: How Does GLO-BUS Work? Virtually a
Page 11 and 12: The Scenario (Cont’d.) Distinct
Page 13 and 14: Strategic Options There is wide st
Page 15 and 16: Strategic Options (Cont’d.) Out-
Page 17 and 18: Getting Started How Do You Registe
Page 19 and 20: Getting Started (Cont’d.) Naming
Page 21 and 22: Getting Started (Cont’d.) All co
Page 23 and 24: Decisions, Decisions (Cont’d.) Be
Page 25 and 26: Product Design Note! Determine prod
Page 27 and 28: Determinants of Sales and Shares M
Page 29 and 30: 12,500 retailers per region Sales a
Page 31 and 32: Compensation and Labor Note! Cost v
Page 33 and 34: Financing Note! Ben A. Kahn / Paul
Page 35 and 36: Decisions Printout Compare to resul
Page 37 and 38: Special Order (Cont’d.) Note! Ben
Page 39 and 40: Global Retail Sales Note! Ben A. Ka
Page 41 and 42: Financials Note! Ben A. Kahn / Paul
Page 43 and 44: Quarterly Snapshot Note! Compare co
Page 45 and 46: Company Analysis Note! Counter pote
Page 47 and 48: Production Costs Note! Monitor cost
Page 49 and 50: Financials Note! Note: Compare to p
Page 51 and 52: Virtuous/Vicious Cycle Components P
Page 53 and 54:
Course Grade (Cont’d.) The Two Q
Page 55 and 56:
Notable Quotable “The digital cam
Page 57 and 58:
Company Performance (Cont’d.) EPS
Page 59 and 60:
Scoreboard (Cont’d.) Function of
Page 61 and 62:
Notable Quotable “As you set out
Page 63 and 64:
Course Grade (Cont’d.) Peer Eval
Page 65 and 66:
Schedule Quiz 1 Decision 1 - Year 6
Page 67 and 68:
Tips for Success (Cont’d.) Lesson
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Questions? Please eliminate the
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Dedicated to the Memory of My Son,
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GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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