GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
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Strategic Options<br />
There is wide strategic latitude in staking out a market<br />
position and striving <strong>for</strong> good per<strong>for</strong>mance … There’s<br />
no built-in bias that favors any one strategy:<br />
Companies can pursue a competitive advantage keyed to<br />
low-cost/low-price<br />
top-of-the-line camera quality and per<strong>for</strong>mance<br />
more value <strong>for</strong> the money (“good products at low prices”)<br />
Companies can have a strategy aimed at being the clear<br />
market leader in (a) entry-level cameras or (b) multi-featured<br />
cameras or (c) both<br />
Companies can focus on one or two geographic regions or<br />
strive <strong>for</strong> geographic balance or even global dominance<br />
Companies can pursue essentially the same strategy<br />
worldwide or craft slightly or very different strategies <strong>for</strong> the<br />
Europe-Africa, Asia-Pacific, Latin America, and North America<br />
markets<br />
Ben A. Kahn / Paul Miesing “<strong>GLO</strong>-<strong>BUS</strong>” BADM 510-70 Strategic Management MCLA / U Albany
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