GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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Tips for Success Use the practice decision to become fully acquainted with the menus and functionality built into the screens Make full use of all the “Help/More Info” sections Be professional! Run the company in a serious manner: Practice making business decisions, learn to craft winning strategies in a competitive market, and take responsibility for the results of your actions Don’t be imprudent, highly risky, or un-businesslike (that would get you fired in a real company): Who shoots from the hip almost always shoots themselves in the foot Don’t be a daring adventurer out to win some variant of a videogame by making wild decisions and testing the limits of the simulation Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510-70 Strategic Management MCLA / U Albany
Tips for Success (Cont’d.) Lessons Learned from the Past Do know the business … benchmark rivals and self Do agree on a long-term strategy and stick to it ... be internally consistent Do craft “customer value” … build the needed infrastructure and develop the business model to support your strategy Do invest early and often … initial decisions are critical but watch out for dead ends Do create effective decision making process … organization and complete member involvement Don’t be “all things to all people” or you will be “stuck in the middle” … being average is mediocre Don’t follow others … watch the competition to make rapid adjustments Don’t treat projections as promises … use to examine small changes Don’t try to “game (or blame) the system” … evaluate the feasibility and risks of sustaining your strategy Don’t panic or make radical moves … be patient but persistent Ben A. Kahn / Paul Miesing “GLO-BUS” BADM 510-70 Strategic Management MCLA / U Albany
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GLO-BUS: An Online Simulation to De
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Overview of a Simulation NLR’s Re
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Learning Objectives (Cont’d.) NLR
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Notable Quotable “The other teams
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How Does GLO-BUS Work? Virtually a
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The Scenario (Cont’d.) Distinct
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Strategic Options There is wide st
Page 15 and 16: Strategic Options (Cont’d.) Out-
Page 17 and 18: Getting Started How Do You Registe
Page 19 and 20: Getting Started (Cont’d.) Naming
Page 21 and 22: Getting Started (Cont’d.) All co
Page 23 and 24: Decisions, Decisions (Cont’d.) Be
Page 25 and 26: Product Design Note! Determine prod
Page 27 and 28: Determinants of Sales and Shares M
Page 29 and 30: 12,500 retailers per region Sales a
Page 31 and 32: Compensation and Labor Note! Cost v
Page 33 and 34: Financing Note! Ben A. Kahn / Paul
Page 35 and 36: Decisions Printout Compare to resul
Page 37 and 38: Special Order (Cont’d.) Note! Ben
Page 39 and 40: Global Retail Sales Note! Ben A. Ka
Page 41 and 42: Financials Note! Ben A. Kahn / Paul
Page 43 and 44: Quarterly Snapshot Note! Compare co
Page 45 and 46: Company Analysis Note! Counter pote
Page 47 and 48: Production Costs Note! Monitor cost
Page 49 and 50: Financials Note! Note: Compare to p
Page 51 and 52: Virtuous/Vicious Cycle Components P
Page 53 and 54: Course Grade (Cont’d.) The Two Q
Page 55 and 56: Notable Quotable “The digital cam
Page 57 and 58: Company Performance (Cont’d.) EPS
Page 59 and 60: Scoreboard (Cont’d.) Function of
Page 61 and 62: Notable Quotable “As you set out
Page 63 and 64: Course Grade (Cont’d.) Peer Eval
Page 65: Schedule Quiz 1 Decision 1 - Year 6
Page 69 and 70: Questions? Please eliminate the
Page 71: Dedicated to the Memory of My Son,
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GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC

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