GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
GLO-BUS: An Online Simulation for Developing Winning ... - COPLAC
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Determinants of Sales and<br />
Shares<br />
Market growth 8-10% years 6-10; 4-6% thereafter<br />
Your strategic challenge is to craft a competitive strategy<br />
that you believe will produce the desired results when<br />
pitted against the competitive strategies of rival<br />
companies, region by region:<br />
Price (enter zero to withdraw from market)<br />
Per<strong>for</strong>mance/quality (P/Q) rating (currently 2½ stars)<br />
Promotions (number, length, amount) provide price discounts<br />
Advertising (enter zero to withdraw from market)<br />
Number of camera models (but can reduce P/Q and productivity)<br />
Size of dealer network (enter zero to withdraw from market)<br />
Warranty period (claims = $50/E-L and $100/M-F)<br />
Technical support (should be constant per camera; enter zero to<br />
withdraw from market)<br />
Image and reputation<br />
P/Q and market share penetration<br />
Tough to change momentum (loyalty results in market share stability)<br />
Ben A. Kahn / Paul Miesing “<strong>GLO</strong>-<strong>BUS</strong>” BADM 510-70 Strategic Management MCLA / U Albany
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