32 Remember this famous ATA campaign? We can hear your answer now. "Sure, I remember that campaign, but I can't seem to place ATA:' ATA is Advertising Typographers Association of America. And frankly, we're getting a little tired of being the unsung heroes of all the great print A Log Cabin breakfast arou nd berry picking time. Salem,Oregon. ass and lag Cabin Syrup ever sontuptioos another rum—keeps several weeks. sigh pmskro lle'a what break/SA in Salem, Throat. potooker, ackl l egg. (Norm is 411 abut. Vapertially this times/ slightly beams . year IA cup evapssied milk and Ltadmpoons salad ot when the Motes ureinst Otte to beMO.& to the 4 cum batter: heatuntil smooth. Combine Thit breakfast beotme a tradition yo ago 2 ta blespoons sumie / teaspoin linking coda and .men pioneers werevettling the hillsides and valleys 1:2 teaspoon mit; add to hatter and mix jug to:Cone the American Northwest . lbey brought with them let wand 15 n linters. Bake on hot getddle. tor. a their Nun h staRrr brwm on both ',ides. Serve with syrup math from log Lubin and berth«.. Cakes about 24 to 30 n Wake wand nfiil Ma t4. inch, pancakes trits and pantakes. When a woman spends the time and . Whit a bleudng this sight must have bees effort to to give her family a appoint breakfast of isudough tta sem coolottreshwild bertiesofectionnuginablh paucalres, simm natural that she'd told growing ill Mint feet& abundance in the Oregon tai s drake her Hoe are some berm syrups with a traditimal mom (like ke L reo pes front the Log Cahill og Ca' bin After all. the Log Cabin victimta including spots/ ups brand hasheen on how h noise the -moo, for the ssm,tdoat1 fran%lkea. hound this ontntry Mae /Mt The berets, of fresh berrieu nnngfed withtie sweet, awning mil taste I low to make Sourdough Pancakes. of First took. thestorkr Sprinkle logCabindoesjugar toeventhe sourdough pancake. T package mice Log yeast into Cabin and Berry 2- 1 ,2 cups Syrup room no hie , scam in ge glam nixing bout Gradually Combine 1'2 alp lag Cabin Syrup and 2e3 to on in 3 oust - ..Med nil It/ cup fresh blueberries. :Mau/mote, Illackberrim, plIrp., ikna. then heat Until very ti veto- with Inovel and plea' tilt orbi3serbentie4S4tr000n pancakes. Makesabnot lam m warm draft.trer itate for 24 holm it{ isture Mould discovered bow 1 Motor bubbly: stnorthocardandbegm again, at Cabin Mt right into their ■bee fa fightlycovered glass outudno. m style of tanking ft s been relined and !eh itterwa Ithature will keep several Seeks. u ylwithimoomitimm iontchangingiages *Is otala Mtn,: not try muslough pancake. Netri2otto sung chn ere topped witha at Mg water and 2 cups wonted all purpose berry syrup its file( um sir into steno, the beatcot lorooth. hog Cabinyine Americeitewe Ilanne favorites. tweet. Owe in warm. draft hen Mao' orrigt. Measure 4 1.11ry, ref. *11. the Log Cabin Brand. e1,11 ,,, , ',We, I , s ous. 'nit rwa threat op Oil /1. campaigns. So we're here to do a little self-promoting. We are a select member organization of some of the foremost advertising typographers in the United States and Canada. Our standards for quality are the hallmarks of the industry. But quality doesn't count for much if it's not backed up with service. So we work hard at getting to know what you like, to stay one step ahead of your needs and expectations. We'll have that what-do- you-call-it type face and your repros when you need them. And because we offer a wide range of services, chances are your job can be done under one roof. So the next time you start to birth another great idea, let us help. Maybe we can both get famous. The quality shops of ATA. We knowyour type. Advertising Typographers Association of America, 461 Eighth Avenue, New York, N.Y. 10001, Walter A. Dew, Jr., Executive Secretary AKRON, OHIO The Akron Typesetting Co. ATLANTA, GEORGIA Action Graphics, Inc. BALTIMORE, MARYLAND Maran Printing Services BENTON HARBOR, MICHIGAN Type House, Inc. BLOOMFIELD, CONNECTICUT New England Typographic Service, Inc. BOSTON, MASSACHUSETTS Berkeley Typographers, Inc. Composing Room of New England CHICAGO, ILLINOIS J.M. Bundscho, Inc. Frederic Ryder Company Total Typography, Inc. CLEVELAND, OHIO Bohme & Blinkmann, Inc. COLUMBUS, OHIO Yaeger Typesetting Co., Inc. DALLAS, TEXAS Jaggars-Chiles-Stovall. Inc. Southwestern Typographies, Inc. DAYTON, OHIO Craftsman Type Incorporated DENVER, COLORADO Hoflund Graphics DETROIT, MICHIGAN Willens +Michigan HOUSTON, TEXAS The Type House, Inc. INDIANAPOLIS, INDIANA Typoservice Corporation LITTLE ROCK, ARKANSAS Prestige Composition, Inc. MEMPHIS, TENNESSEE Graphic Arts, Inc. MIAMI, FLORIDA Wrightson Typesetting, Inc. MINNEAPOLIS, MINNESOTA Dahl & Curry, Inc. Duragraph, Inc. NASHVILLE, TENNESSEE Typographies, Inc. NEWARK, NEW JERSEY Patrick and Highton Typographers NEW YORK, NEW YORK Advertising Agencies/Headliners Artintype-Metro the Composing Room, inc. Franklin Typographers, Inc. King-Weitz Graphics Master Typo Company, Inc. Royal Typographers, Inc. Tri-Arts Press,Ine. TypoGraphics Communications, Inc. Volk & Huxley, Inc. PHILADELPHIA, PENNA. Walter T. Armstrong, Inc. Typographic Service, Inc. PHOENIX, ARIZONA Morneau Typographers, Inc. PITTSBURGH, PENNA. Davis & Warde, Inc. PORTLAND, OREGON Paul 0. Giesey Adcrafters, Inc. ROCHESTER, NEW YORK Rochester Mono/Headliners SYRACUSE, NEW YORK Dix Typesetting Co., Inc. MONTREAL, CANADA McLean Brothers Ltd. TORONTO, CANADA Cooper & Beatty, Ltd. WINNIPEG, CANADA B/W Type Service Ltd. BRISBANE, QLD., AUSTRALIA Savage & Co., Ltd. SOLNA, SWEDEN Typografen AB
With a name like Srnuckers. it has to be good. Scandor Normal /0R-150 You don't have to be Jewish to love Levy's. ,k16M1 E@& IrgCrIM Mtet qCDgKrikt, Arnholm Sans Bold /AW-79 Collins Bicentennial Open / OR-494 Avis is only No. 2 in rent a cars. So why go with use Kap-Antiqua Bold/OR-145 Fly Mel Shooting Star / AW-84 Avegaa gver dayte !,t the Frecrok wa T Mardi Gras Regular Outline / OR-439 Freedom '76 Initials / AW-81 Freedom 200 /AW-80 Dow ihe or doein't /he? Moon Bold;' OR-193 When you care emu h to solid the very beat Baker Danmark Outline/OR-430 Typhoil Hepatitis and Dysenkwyr, America sah land a opport otatil . y„ IT T 71111A 14 17C1 Rededication U.S.A. / AW-83 Mark III /0R-452 le &rim May, / um LilfiC Great headlines deserve a great headline - maker and great headline alphabets. We make both. \\i f:33C VISUAL GRAPHICS CORPORATION ® 5701 N.W. 94th Avenue Tamarac, Florida 33321 Anthem / OR-541 The Photo Typositor alphabet library now has over 1600 faces, including the complete ITC collection. So it would have been a simple matter for us to set those famous headlines the way they originally appeared. However, we took some artistic liberties to illustrate twelve of our new exclusive Photo Typositor alphabet designs, among which are the three "Freedom '76" contest award-winners. We'll send you complete alphabets of all twelve designs if you write us, Att: Alphabet Division. OR and AW laces are trade mark: of V.al Graphics Corp 33