Volume 2–3.pdf

37
THE TYPOGRAPHIC MARKET PLACE
RyderTypes
Chicago
312-467-7117
World's
most advanced
type book!
A unique two-volume
set containing showings
of over 2500 type faces.
These volumes have
been updated with
3 supplements.
See coupon at
lower right to get
a copy of your own.
Facsimile
page from
volume one
of the
RyderTypes
collection of
more than
2000 faces.
See coupon
at right
on how to
get a
copy.
These are the characters (?)
responsible for putting the
RyderTypes volumes together.
See other ads about the type books.
E is for Excellence
If your present typographer is
giving you a full measure of
excellence and devotion stay
with him. The combination is
rare these days.
RyderTypes for Excellence.
In Chicago:
Frederic Ryder Company
Advertising Typographers
500 North Dearborn
312 467 7117
A
"A" stands for "Alphasette,"
the ideal photoelectronic system
for advertising typography.
190 faces in all available sizes.
Frederic Ryder Company, Chicago
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Frederic Ryder Compa ny
Advertising Typographers
500 North Dearborn, Chicago
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Type
is the face
you turn
to the public
The advertising message has only one
purpose—to sell the product. Good layout,
design and copy are important
components of a sales message—but :successful
selling needs the added ingredient—typographic
correctness. By reputation,
the Ryder shop guarantees this
important element of your printed message.
Why not phone us today? 467-7117
Rydeapes
$60 for 2 volumes
and worth it:
RyderTypes. All text sizes 4 to 36 point are
shown set in four and five line paragraphs
using identical copy (metal and film).
This presents an exact visual comparison of
the area occupied by each text face.
Photo text faces are also shown in 10 point
settings using normal, minus 1/2, and minus 1
letterspacing.
Photo display faces (more than 2500) are
shown in full alphabets with caps, lower case,
figures and points.
Volumes will be updated periodically with
supplements mailed automatically to registered
typebook owners at no additional charge.
Two volumes in a case, including all
subsequent supplements $60.00 (postpaid).
Set includes Supplements "A," "B" and "C."
If you specify or love type you need these
books. Order yours today!
See coupon at right.
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RyderSuperComp
Sharp, crisp and color-accurate for
all your packaging comprehensives.
Super! Frederic Ryder Company.
You get all these
when you purchase the
two-volume set of RyderTypes.
Includes 3 supplements, packaged.
See coupon at right.
RIVERFILWZDIMARYDERFILM
Stay
"in house"
for your
advertising
production
"it makes sense"
RyderTypes Chicago Phone 312-467-7117
Ryder has the skilled personnel
to do creative hand-lettering.
alphabct
draphics
To best serve your need for
graphics involving the Alphabet
the Typographer knows best.
RyderTypes Chicago
Please send me
sets of your new 2-volume type
books at $60.00 each set including
current'supplements A, B and C.
I understand that you will register me, so
that I will receive all subsequent supplements
to the books at no extra charge.
Enclosed please find ❑ check ❑ money
order (please no cash) for $
($60.00 per set).
I understand that Frederic Ryder
Company pays all postage and that this
offer is good only when payment is
accompanied by this coupon. Send
these books to:
name
title
company
address
city
state
zip
Frederic Ryder Company
500 North Dearborn Street
Chicago 60610