Volume 2–3.pdf
Volume 2–3.pdf
Volume 2–3.pdf
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efonS<br />
,fans<br />
Mons<br />
,r1S<br />
PITS<br />
Is<br />
Hamburgefons, if you're not hip to<br />
German type-foundry tradition, is the<br />
first word designed and found in a<br />
new type face.<br />
Because it contains all the elements<br />
of a typical typeface character, it's<br />
very useful for making quick typeface<br />
judgements.<br />
And now, in the unique Typefinder<br />
section of our new, 500-plus-page<br />
compendium of phototype faces<br />
— —Berthold Fototypes Edition 1<br />
we've made it even more useful.<br />
We've arranged Hamburgefons samples<br />
by classification of typefaces,<br />
according to DIN Standards.<br />
Humanists, GeraIdes, and Transitionals<br />
are all together. Gothics have<br />
their own section. Inkles, outlines,<br />
and ornamentals are grouped. Lineals,<br />
graphics, didones, and scripts are<br />
shown separately.<br />
If you are the type of designer who<br />
can't be satisfied with almost-right<br />
faces — if you have that unfortunately<br />
viarnburge to orgefons<br />
Mart"<br />
poroborgefon pfrin borgeforis<br />
1-forobo rgefons<br />
Harr burgef ons<br />
rgefons<br />
--<br />
u<br />
tiorrO<br />
i-iarr burgefons -----<br />
►gefons<br />
------„,<br />
Hcarobu<br />
Haw urgefons<br />
winuir geforis<br />
Ha mburgefons<br />
Pilarin ibtargefons<br />
Narinib uirvelform,<br />
IHIam biLarlizeferts<br />
Hambu<br />
eforma<br />
nn iburections<br />
itakafilso argeroirt,<br />
T ionblbourseComks<br />
amb urgefons<br />
1700 Marriburgelores to go: $39.9S<br />
rare combination of sensitivity to the<br />
character of a face and the trained<br />
instinct to match the face to the task<br />
at hand — this section alone would<br />
justify having the Berthold Fototype<br />
Edition 1 at your side.<br />
At a glance, you see 50 to 100 related<br />
typefaces — the way you think of<br />
them. By feel. By color. By strength.<br />
By mood.<br />
But there's more. Hundreds of 12" by<br />
12" pages more. (250 pages of lexically<br />
arranged upper-and-lower<br />
case-with-figures alphabets, for instance.)<br />
Plus substantial sections of<br />
four line text samples. Over 350<br />
ornaments and borders.<br />
There's too much more, in fact, to<br />
cover here. You have to see this<br />
book, use this book, to realize what<br />
a help it can be.<br />
So we'll let you try it, free, for two<br />
weeks. Just mail the coupon and<br />
we'll mail your book. If you're not<br />
convinced that this is the most<br />
useful single source of phototype<br />
faces you've ever seen, just send<br />
it back. Fair enough?<br />
Berthold fototype Company<br />
P.O. Box 430, 59 Willet Street<br />
Bloomfield, New Jersey 07003<br />
berthold<br />
fototype<br />
Bt ACKi;;L:<br />
6-11. SANS<br />
ANT<br />
Z:HURCNV<br />
Send me copies Berthold Fototype Edition 1 at<br />
$39.95 each. If I don't like it, dl send it back and owe you<br />
nothing.<br />
Name<br />
Company<br />
Address<br />
City<br />
❑ Bill me<br />
State<br />
Title<br />
Zip<br />
❑ Bill my company<br />
CNORCK<br />
39
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