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Volume 2–3.pdf

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3<br />

6<br />

Simplified Keyboarding and<br />

the Ability to Re-format<br />

Time was when there were only two<br />

stages in machine typesetting— keyboarding<br />

the copy and setting the<br />

type. The first completely controlled<br />

the second, and all typographic decisions<br />

had to be made prior to keyboarding.<br />

Not so any more. Now,<br />

keyboarding is only a preliminary<br />

step, performed before the real typographic<br />

work begins. Shown here<br />

in illustration 3 is how the freeing<br />

of typographic formatting from<br />

initial keyboarding can enrich typographic<br />

experimentation.<br />

One of the advantages of the<br />

unjustified, or idiot tape, is that<br />

copy can be keyboarded in advance<br />

of type specifications. If the type<br />

specifications are already included,<br />

they can be changed before the type<br />

is set. Furthermore, the same tape<br />

can be used to set a given job in a<br />

variety of typefaces and measures.<br />

10/12 PALATINO<br />

One of the advantages of the<br />

unjustified, or idiot tape, is<br />

that copy can be keyboarded<br />

in advance of type specifications.<br />

If the type specifications<br />

are already included, they can<br />

be changed bef6re the type is<br />

set. Furthermore, the same<br />

tape can be used to set a given<br />

job in a variety of typefaces<br />

and measures.<br />

9/11 TIMES ROMAN<br />

One of the advantages of the<br />

unjustified, or idiot tape is that<br />

copy can be keyboarded in advance<br />

of type specifications.<br />

If the type specifications are<br />

already included, they can be<br />

changed before the type is set.<br />

Furthermore, the same tape<br />

can be used to set a given job<br />

in a variety of typefaces and<br />

measures.<br />

8/10 HELVETICA<br />

Same tape used to set three jobs.<br />

The non-counting keyboard, which is<br />

finding wide use in computer-based<br />

typesetting systems, is less expensive<br />

and simpler than the counting keyboard,<br />

requiring only an operator with<br />

the ability to type accurately at high<br />

speeds rather than with typographic<br />

skills.<br />

All end-of-line decisions are made by<br />

the computer rather than by the keyboard<br />

operator. All that the operator is<br />

concerned with is the copy and formatting<br />

instructions such as line length,<br />

leading, type style (italic, bold, etc.),<br />

and paragraph indents. As the copy is<br />

typed, the keyboard operator produces<br />

an unjustified tape, commonly referred<br />

to as an "idiot tape!'<br />

Among the advantages of the noncounting<br />

keyboard is that some of the<br />

formatting instructions such as line<br />

length and leading can be overridden at<br />

the photo-unit. This permits the designer<br />

to have copy keyboarded in advance of<br />

type specifications; that is, available<br />

copy can be keyboarded as it is received,<br />

and when the job is complete the designer<br />

can specify the typeface, line<br />

length, and leading. Also, if the operator<br />

wishes, the same tape can be used to set<br />

the same job in any number of different<br />

typefaces or measures.<br />

Perhaps the major advantage of the<br />

non-counting keyboard is speed. It is estimated<br />

that one-third of a counting keyboard<br />

operator's time is spent making<br />

end-of-line decisions. The non-counting<br />

keyboard operator, on the other hand, is<br />

free to type continuous copy at maximum<br />

speed, leaving it up to the computer<br />

to determine the hyphenation and<br />

justification.<br />

Because of the simplicity of input, there<br />

are more non-counting keyboards than<br />

counting keyboards in use today, and<br />

there is every indication that this will remain<br />

the direction in phototypesetting.<br />

Hyphenating the Justified<br />

(and Unjustified) Line<br />

Hyphenated words at the ends of lines<br />

exist because of word spacing and<br />

letterspacing requirements —the<br />

avoidance of unseemly spacing which<br />

would be required if words could not<br />

be broken at line endings to get an<br />

optimum number of characters into<br />

the line. With previous typesetting<br />

technology, word breaks were the<br />

sole responsibility of the keyboard<br />

operator; with the new systems, the<br />

machine often takes over this function,<br />

hyphenating words according to<br />

computer program logic. This affords<br />

the typographer both great opportunity<br />

and great hazards in achieving<br />

optimum spacing.<br />

Shown here are some principles and<br />

examples of computer-directed hyphenations.<br />

Most people think of<br />

hyphenation as being primarily used<br />

in setting justified text, but as some<br />

of these illustrations show, hyphenation<br />

has a role to play in the tasteful<br />

setting of unjustified copy as well.<br />

Far from being just a mechanical<br />

necessity, automatic hyphenation<br />

capability in a modern phototypesetting<br />

machine can play an important<br />

part in achieving typographic<br />

quality.<br />

Unjustified—(without hyphenations)<br />

1 NORMAL WORD SPACING—NORMAL LETTERSPACING<br />

Fine typography xs the result of nothing more than<br />

attitude. Its appeal comes from the understanding<br />

used in its planning; the designer must care. In<br />

contemporary advertising the perfect integration of<br />

design elements often demands unorthodox<br />

1A NORMAL WORD SPACING—MINUS 112 UNIT LETTERSPACING<br />

Fine typography is the result of nothing morthan<br />

attitude. Its appeal comes from the understanding used<br />

in its planning; the designer must care. In<br />

contemporary advertising the perfect integration of<br />

design elements often demands unorthodox<br />

2 TIGHT WORD SPACING—NORMAL LETTERSPACING<br />

Fine typography is the result of nothing more than<br />

attitude. Its appeal comes from the understanding<br />

used in its planning; the designer must care. In<br />

contemporary advertising the perfect integration of<br />

design elements often demands unorthodox<br />

2A TIGHT WORD SPACING—MINUS 1/2 UNIT LETTERSPACING<br />

Fine typography is the result of nothing more than<br />

attitude. Its appeal comes from the understanding used<br />

in its planning; the designer must care. In contemporary<br />

advertising the perfect integration of design elements<br />

often demands unorthodox typography. It may require<br />

Unjustified—(with hyphenations)<br />

3 NORMAL WORD SPACING—NORMAL LETTERSPACING<br />

Fine typography is the result of nothing more than<br />

attitude. Its appeal comes from the understanding<br />

used in its planning; the designer must care. In contemporary<br />

advertising the perfect integration of design<br />

elements often demands unorthodox typogra-<br />

3A NORMAL WORD SPACING—MINUS 1/2 UNIT LETTERSPACING<br />

Fine typography is the result of nothing more than attitude.<br />

Its appeal comes from the understanding used in<br />

its planning; the designer must care. In contemporary<br />

advertising the perfect integration of design elements<br />

often demands unorthodox typography. It may require<br />

4 TIGHT WORD SPACING—NORMAL LETTERSPACING<br />

Fine typography is the result of nothing more than<br />

attitude. Its appeal comes from the understanding<br />

used in its planning; the designer must care. In contemporary<br />

advertising the perfect integration of design<br />

elements often demands unorthodox typogra-<br />

4A TIGHT WORD SPACING—MINUS I/2 UNIT LETTERSPACING<br />

Fine typography is the result of nothing more than attitude.<br />

Its appeal comes from the understanding used in its<br />

planning; the designer must care. In contemporary advertising<br />

the perfect integration of design elements often<br />

demands unorthodox typography. It may require using<br />

' Copyright 1973 by TypoGraphics Communications. Inc.

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