Volume 2–3.pdf

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37 THE TYPOGRAPHIC MARKET PLACE RyderTypes Chicago 312-467-7117 World's most advanced type book! A unique two-volume set containing showings of over 2500 type faces. These volumes have been updated with 3 supplements. See coupon at lower right to get a copy of your own. Facsimile page from volume one of the RyderTypes collection of more than 2000 faces. See coupon at right on how to get a copy. These are the characters (?) responsible for putting the RyderTypes volumes together. See other ads about the type books. E is for Excellence If your present typographer is giving you a full measure of excellence and devotion stay with him. The combination is rare these days. RyderTypes for Excellence. In Chicago: Frederic Ryder Company Advertising Typographers 500 North Dearborn 312 467 7117 A "A" stands for "Alphasette," the ideal photoelectronic system for advertising typography. 190 faces in all available sizes. Frederic Ryder Company, Chicago wotoi■N'O?' k\‘‘‘ °°4 0%%4 the Frederic Ryder Compa ny Advertising Typographers 500 North Dearborn, Chicago i01187:1111 Type is the face you turn to the public The advertising message has only one purpose—to sell the product. Good layout, design and copy are important components of a sales message—but :successful selling needs the added ingredient—typographic correctness. By reputation, the Ryder shop guarantees this important element of your printed message. Why not phone us today? 467-7117 Rydeapes $60 for 2 volumes and worth it: RyderTypes. All text sizes 4 to 36 point are shown set in four and five line paragraphs using identical copy (metal and film). This presents an exact visual comparison of the area occupied by each text face. Photo text faces are also shown in 10 point settings using normal, minus 1/2, and minus 1 letterspacing. Photo display faces (more than 2500) are shown in full alphabets with caps, lower case, figures and points. <strong>Volume</strong>s will be updated periodically with supplements mailed automatically to registered typebook owners at no additional charge. Two volumes in a case, including all subsequent supplements $60.00 (postpaid). Set includes Supplements "A," "B" and "C." If you specify or love type you need these books. Order yours today! See coupon at right. RIVERFILICTDIRTENRYDERFILM IMETMRYDERFILMLODE RITERFILIARCDRILAYDERFILH Ei[ARKIIINRYDERFIL14121)1RIT1111:, , ZDENILAYDERF11.14WDEQiIEGil RITERFILMEDIMENRYDERFILI4 s'1-110qh'aRYDERFILk41 7410YYMY 4, ODER co RyderSuperComp Sharp, crisp and color-accurate for all your packaging comprehensives. Super! Frederic Ryder Company. You get all these when you purchase the two-volume set of RyderTypes. Includes 3 supplements, packaged. See coupon at right. RIVERFILWZDIMARYDERFILM Stay "in house" for your advertising production "it makes sense" RyderTypes Chicago Phone 312-467-7117 Ryder has the skilled personnel to do creative hand-lettering. alphabct draphics To best serve your need for graphics involving the Alphabet the Typographer knows best. RyderTypes Chicago Please send me sets of your new 2-volume type books at $60.00 each set including current'supplements A, B and C. I understand that you will register me, so that I will receive all subsequent supplements to the books at no extra charge. Enclosed please find ❑ check ❑ money order (please no cash) for $ ($60.00 per set). I understand that Frederic Ryder Company pays all postage and that this offer is good only when payment is accompanied by this coupon. Send these books to: name title company address city state zip Frederic Ryder Company 500 North Dearborn Street Chicago 60610
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Page 3 and 4: Word Processing, Typography, and th
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Page 7 and 8: Computer unit The computer is basic
Page 9 and 10: know what the competition is doing.
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Page 15 and 16: Tarzan & Jane Tarzan is a first-cla
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Page 41 and 42: What you see is what you set. Check
Page 43 and 44: truly important promise of the new
Page 45 and 46: 176 STAR-SPANGLED ILLUSTRATIONS -$2
Page 47 and 48: 12 point Our strong Po mils. Virtua
Page 49 and 50: w PHOTO-LETTERING, INC We are the o
Page 51 and 52: Hic Os V. WI ngler This could be th
Page 53 and 54: ADDRESSOGRAPH MULTIGRAPH CORPORATIO
Page 55 and 56: showcase for leading artists and il

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