Volume 2–3.pdf

8
Call for Entries
Art Directors Club of Los Angeles 30th Annual Western Advertising Art Exposition.
"THE SHOW ABOUT
PEOPLE WHO DO GOOD
PROMOTION GRAPHICS
FOR OTHER PEOPLE AND
EVEN FIND TIME TO DO
GOOD PROMOTION
FOR THEMSELVES"
DISPROVES THE OLD
PROVERB: HIM THAT
MAKES SHOES GOES
BAREFOOT HIMSELF.
"My son, Jerry,
he's going to be
a doctor?"
0 0
"Gino,
when he grows up,
he's going to be
another Caruso:"
ONE
BICF4NfENNIAL
o__ i,t
THE ART DIRECTORS CLUB
OF LOS ANGELES
2. JERRY BERMAN
BERMAN, ICARDI INC.
SAN FRANCISCO, CALIFORNIA
3. DICK CALDERHEAD
CALDERHEAD JACKSON, INC.
NEW YORK
4. HERB LUBALIN
LUBALIN, SMITH, CARNASE
NEW YORK
5. JAY CHIAT
CHIAT/DAY
LOS ANGELES, CALIFORNIA
6. JERRY HERRING
HOUSTON, TEXAS
6.
The designs on these
pages represent a smal
portion of a self-promo
tion show sponsored b)
Mead Paper Company.
The purpose of this exh
bition was aptly summ(
up by Stephanie David,
the Director of the Mem
Library of Ideas:
`Designers seldom get
to see how other designers promok
themselves. And that's a shame.
Because it stimulating to see what
the competition is doing.
"People who need designers don't
always get to see a variety of design
ers promote themselves. And that's
a shame. Because in limiting not tc
"Ifyour ads don't work,
we'll give you your money back:'
a hen crs curl dc c sirs nick tr. Swthescr, mods ws,
se made California we paid heat thred .n lictriwc
dut guarantee to a prwmectith gs thearlonsce tetrad and rot - In four weeks
,hent.
We xi the .1 Gwen I 0.0333 pnwrain fir three
&rid it's stihearth us
(Writhe years weore tor
r died an swarthier by making
char same goons. to
dr amain: pnwperrieecheors
Ind no: one has ever asked
ney hack
malong the nth
...mikes ear
was gewmaSeertile
"I hey work.
If you line in ur amend
al we had BB: right
am
paid to medi
rve retura.' n c
Lad e Cbiat/I)
,
ch. had
a. Swne
Back 1970 !koala
ry oar ,c ha llmaed Stake.
trwl the oscifianent of
introducing that cr.
Honda was with an &BBB<
years and,whila they we
here, they Went From
can rapresse you r sales. and
zirsre't's.ttX ;:f6'.1thtt; ■ m■
well guarantee the moth
1nd it rosily is dui s.
lb be wallet.—
Aficr All this, oont
Think w< ex mu to
the phone and cal)
That avoid he nice
Nut it don't, swat
`1 ,
talk wi,h Rea.
re
no place
on thirds. to number C/313,33y, Inc. (2133 381...,
Vretht gi' finan "rnvZsdt no 'r
'n yt ol?r1 i k?trit °from
almost nothing toSti.U00.000.
Chin Day tnight be the
After the Chriat
suis holidays,
sr cheated tasuhs .
Most dealers said
salre wva dant:
But MG?, sales wwIr
un as much as 45,
Sow Wives eportr.1
MCA outmld
, ony.RCA d anou Zth
Sow yvw
wtkv we behest. m
months teggether
..nme the TVcornmerdsla
we did for Ithwilic Northwest
fare the bias If l'Orads'' r yor, '
agreed ta he paid scidy tat the we
Hal.ess
cnuId deliver ne
than km weeks after basis of that propose special kind
narokInO make the
the w commercials went on the We wen the bet.
that ain pros/roc H
mt. e hired a kwaI nrsearch In fart, we inereaNd the
flan to check ths result.,
wAvest ..we
attendant
"w.. 4work * :,,,nng:" with4dtr'io'peci
to the print out
l' /I UI
Compktely unrithcd. diva asked its to no hack to a If pro thick achthorsing w,th,rcr
standard ftr. welxrinkg,.;
1330111113311^.(31py
l' ha've's07; goals.
If thu'ce stuck with
.half the budget your erri
titan has, there is a SO,
We make pat ads tarp.
xi. Su they work auk,
1300 M. 01,3330 Blvd.
600 Pirat
Chiat/Day,Inc.
Our
simple Alto ,
waked fir pa, 3 .
days,. resew
It
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think as' .
dethared whm