Volume 2–3.pdf

38
A concert violinist is just a fiddler
if he isn't playing the right violin.
And an art director or designer may come off looking
like an ordinary layout man if the type he buys is set on the
wrong machine.
Fiddles have their place. For example, they're great for
square dances. And a typesetting machine designed for
newspapers or throwaway publications may be perfect
for that purpose.
But when you're playing Carnegie Hall, you'd better find
yourself a Strad. Here's our Stradivarius: AlphaSette,
by Alphatype.
AlphaSette incorporates exclusive features that enable it
to set type of unmatched precision and sharpness.
AlphaSette is also the world's most versatile phototypesetting
system, with more than 2,000 typefaces
This ad was composed on the AlphaSette System
available to you on short notice— in many cases,
overnight! (And our fonts are priced low enough so
that you needn't be reluctant to order the typefaces that
interest you.)
When you consider quality typography, consider
AlphaSette by Alphatype. Because when you're getting
ready for your next concert, you don't want to fiddle
with less than the best while Rome—or a client—burns.
RS.: Drop us a note for complimentary brochures
featuring some of our recent ITC typeface releases. We'll
also put your name on our mailing list, so you'll be
among the first to learn of future offerings from Alphatype.
alphatype corporation
7500 McCormick Boulevard
Skokie, Illinois 60076/312-675-7210