50 THE AUTHENTIC WEBSTER'S 8-POUND, 1,454-PAGE, 158,000-DEFINITION, $39.95 DICTIONARY NOW ONLY S19.95! Because of the depressed economy, most book publishers are in financial trouble. The Webster's Dictionary Company is no exception. And just as the major auto companies have taken drastic steps to improve sales,we hereby announce an incredible price slash on our 1,454-page, eight-pound, 158,000-definition, 300page-encyclopedia-supplemented,full-color-embellished, $39.95 list-price, paragonof-the-publishing-industry, Webster's Encyclopedic Dictionary of the English Language: ONLY $19.95!! If you've ever wanted to buy this onevolume reference work—considered by scholars to be the standard of English usage—NOW is the time to do so. If the national economy should improve soon —as many experts predict—you may never have this chance again. This unprecedented low price—ONLY $19.95!!—adds new meaning to the word "bargain." In case you're unfamiliar with Webster's Encyclopedic Dictionary of the English Language, let us explain that it is the supreme arbiter of English usage. Its compilers are a group of 100 lexicographers, etymologists, philologists, orthographers, researchers, and editors known collectively as The English Language Institute. They trace their origin back to Noah Webster (1758-1843), the father of American lexicography and inspiration for the founding of our company. Millions of literate Americans refer to Webster's Encyclopedic Dictionary of the English Language every day, and rely on it for authoritative answers to their questions about word definition,spelling, pronunciation, hyphenation, origin and usage. No book is held in higher esteem. The work itself is divided into 22 sections. Its heart, of course, is the more than 1,100 pages given over to an A-Z vocabulary—updated to include slang expressions of this very year. The section is supplemented by charts, pronunciation symbols, lists of abbreviations, etc. Other sections include: A 51,000-word Thesaurus of Synonyms and Antonyms, with more than 4,000 cross-references. This section alone constitutes an impressive reference work. A Conspectus of Foreign Words and Phrases. The equivalent of a two-way English dictionary into and out of French, Spanish, Italian, and German—with some Latin and Greek. Table of Abbreviations. 3,800 contractions commonly used in business, engineering, medicine, geography, etc. Musical Signs and Symbols. A primer on notation of the art. Compendium of Quotations. Thousands of aphorisms distilling the wit and wisdom of the world. Invaluable for composing letters, preparing speeches, writing term papers. It even makes diverting reading. (How about this gem from Lincoln: "My father used to say: If you make a bad bargain, hug it all the tighter.") Students' and Writers' Guide. A short-course in proper style and usage. It covers punctuation, italics, capitalization, footnotes, bibliographies, and provides a directory of basic reference works in biography, business, history, geography, science and other major fields. Perpetual Calendar. Enables you to pinpoint the day of week of any date in the two centuries from 1901 to 2100. Table of Metric Equivalents. Over a thousand measurements you'll be using during the next few years as the United States gradually converts to metric system. Occupational Guide. Detailed descriptions of 95 vocational fields, including nature of work, required training, compensation, etc. Perhaps most important, it includes names and addresses of national organizations that can furnish job leads. Dictionary of Mythology. An indispensable tool for complete understanding of literature from Homer's Iliad to Tolkien's The Hobbit. Manual of Office Procedure. Everything from how to mail packages and letters at cheapest postage rates, to creating efficient filing systems, devising effective form letters (with actual illustrations), caring for office equipment, reconciling bank statements, composing persuasive business letters, using proper forms of address, etc. In short, a cram-course at a business academy. Compound Interest Table. Instant computation of earnings on any amount. Flags of the World. Eight pages of pulse-raising banners in glorious full-color. Salary Tables. Annual wages converted into weekly, monthly, quarterly, daily and hourly payments, to help you check up on the accuracy of your company's payroll department. The Space Age. A 16-page supplement of solar system charts, space exploration terminology, table of planets, space records, and other far-out scientific data. Table of World Families of Languages. Fascinating origins of, and current interrelationships among, the world's leading tongues. Prefixes and Suffixes. 500 explained. Historical Sketch of the English Language. By the renowned philologist Mario Pei, of Columbia University. Presidents of the United States. A magnificent 16-page portrait gallery in fullcolor, including each president's biography and major achievements. Cooking Tables. How to prepare 750 different foods—with calorie counts. Moneys of the World. An absorbing, invaluable reference tool for numismatists and businessmen. In short, if you had but one book to choose in life, Webster's Encyclopedic Dictionary of the English Language should be it. It is the most comprehensive, utilitarian, entertaining volume ever published. The work is massive in size. It measures three-hundred and twenty-one cubic inches and weighs eight pounds. In physical make-up, the dictionary is a masterpiece of the bookmaker's art. It is set in Century Expanded, one of the most legible and beautiful of typefaces. It is printed on special high-opacity, vellumfinish paper to reduce eyestrain. Its signatures are Smyth-sewn and reinforced at top and bottom for sturdiness. Binding material is leather grain, and page edges and stamping are gilded. In other words, Webster's Encyclopedic Dictionary of the English Language brings to your home or office not only knowledge but splendor. To repeat, Webster's Encyclopedic Dictionary of the English Language —which lists at $39.95—is now available for ONLY $19.95!! To place your order, simply fill out the coupon below and mail it with payment to: The Webster's Dictionary Company, 1775 Broadway, New York, New York 10019. If you like, we'll bill your credit-card account. Act at once. As we said, as soon as the economy improves, this offer will likely be withdrawn. Hurry. A word to the wise is sufficient. THE WEBSTER'S DICTIONARY CO., 1775 BROADWAY, NEW YORK 10019 ; Please send me copies of the renowned, authoritative, 1,454-page, 1 8-pound, 321-cubic-inch, 158,000-definition, $39.95 list price Webster's Encyclopedic Dictionary of the English Language at the unprecedented low price of ONLY $19.95!! (plus $2 per copy for crating and freight ). ii (Check one) ❑ I enclose payment 0 Bill my credit-card account: I I Signature American Express # Address City Master Charge # BankAmericard # State Zip Card expiration date li Please add applicable sales tax. © Webster's Mcmlxxv. TM Reg. Pend.
Hic Os V. WI ngler This could be the most important, most provocative, most useful, stimulating and beautiful book in your graphics library It is the word and picture story.of the Bauhaus from its roots through its founding in 1919 to its influence and meaning today. Some 200 documents and 800 illus- trations offer the most comprehensive collection of material aboutthe Bauhaus school and movement ever IF YOU ARE NOT NOW RECEIVING Mlle AND WOULD LIKE TO BE PLACED ON OUR MAILING LIST, PLEASE COMPLETE THE INFORMATION ON THIS FORM AND MAIL TO U&LC, 216 EAST 4 STREET, NEW YORK, N.Y. 10017. NAM1 TITLE COMPANY ADDRESS CITY STATE ZIP SIGNATURE published. This edition is a translation of the original which was written in German and includes an updating of data on the New Bauhaus and its successor institutions in Chicago since 1937. 696 pages. 10x14. 24 color plates. Boxed. $75.00. To order, circle No. 128 in U&Ic order coupon on page 55. BUSINESS CLASSIFICATION (Check one only) S (a) Printer (Commercial, forms, etc.) (b) Typesetting, Composing (c) Advertising Agency, Art Studio, Design (d) Newspaper, Magazine (e) Book Publisher (f) (g) (h) Packaging Internal Printing (not for resale) Education (i) (i) (k) Libraries Government Corporation advertising, design, promotion (I) (m) Student Other MY PRIMARY JOB FUNCTION IS: (Check one only) (n) Artist, Illustrator (o) Art Director, Creative Director (p) Pasteup Artist (q) Type Director (r) (s) (t) (u) Graphic Designer Advertising Manager, Sales Promotion Manager Production Manager Printing Buyer, Purchasing Agent (v) Principal, Officer (w) Other NUMBER OF PERSONS EMPLOYED IN YOUR ORGANIZATION (1) 1-9 (2) 10-19 (3) 20-49 (4) 50-99 (5) 100-249 (6) 250 and over 51
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