Revised Deposit Plan - Wychavon District Council

POLICY SUR7 SHOPFRONTS AND SIGNS
Applications for the installation or alteration of shopfronts or signs will
be granted where:
a) the scale, proportions, appearance and character of all elements
relate well to those of the building and the street scene;
b) traditional features both within the shopfront and on the building
frontage are retained; and
c) security features are accommodated in a manner which is
sympathetic to the character of the shopfront, the building and the
street scene.
Contemporary materials and designs will be permitted where they
conform to the principles of scale and enclosure traditional in
shopfronts.
In Conservation Areas and on Listed Buildings:
a) the Council will have particular regard to the impact of illumination
on the character of the building and the street scene. Internally
illuminated signs will not normally be permitted.
b) Traditional materials will be required;
c) plastic projecting or fascia box signs will not be permitted; and
d) fixed canopies will not be permitted.
Proposals for signs will be considered on their merits having regard to
the interests of public safety and amenity. The Council will have
particular regard to the materials used, the form of lettering and the style
of any projecting signs in order to ensure that they do not adversely
affect the character of the building or the area.
Matters regarded as important in design will take precedence over
corporate style.
In considering applications for the installation or alteration of shopfronts
or signs, the Council will assess proposals against the criteria set out
below. Proposals for signs will be considered on their merits having
regard to the interests of public safety and amenity:
a)the scale and proportions of the shopfronts, glazing, fascia board and
other signs will relate to those of the building;
b)in addition to the individual building, proposals will consider the
character of the town and particularly the street scene, seeking to
retain the hierarchy of buildings within the street and avoiding the
creation or worsening of street clutter;
c)wherever possible, traditional features both within the shopfront and
on the building frontage should be retained;
d)traditional materials should be used on historic buildings;
plastic projecting or fascia box signs (whether or not they are internally
illuminated) will not normally be permitted within the defined
shopping frontages or Conservation Areas;
f)a) within the defined shopping frontages or Conservation Areas, where
illumination of signs is necessary, internal illumination will not
normally be permitted. On listed buildings internal illumination will
not be permitted and the Council will have particular regard to the
impact of any illumination on the character of the building.
Wychavon District Local Plan Revised Deposit (July 2003) Page 133
194