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Revised Deposit Plan - Wychavon District Council

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POLICY ECON16 SECONDARY SHOPPING FRONTAGE<br />

Change of use from A1 to A2, A3 and D2 will normally be acceptable on<br />

the ground floor within the secondary shopping frontage (as defined on<br />

the Proposals Map).<br />

Proposals for other uses will be assessed against their impact on the<br />

vitality and viability of the shopping frontage.<br />

Proposals will comply with Policy GD2 (General Development Control).<br />

Proposals for a change of use of retail (A1) to non-retail (A2-A3, D2) uses<br />

at ground floor may be permitted where it is clearly demonstrated that:<br />

(a) it will not individually nor cumulatively have a detrimental impact on<br />

the vitality and viability of the Secondary Shopping Frontage; and<br />

(b) it will not create a concentration of non-retail (A1) uses.<br />

Proposals for a change of use to residential at ground floor may only be<br />

permitted if criteria (a) and (b) are satisfied and that it is clearly<br />

demonstrated that without such a change of use the unit will remain<br />

vacant.<br />

6.5.15. A1 Secondary Shopping Frontages, by definition, are subordinate to Primary<br />

Shopping Frontages in terms of the retail function of the <strong>District</strong>’s towns.<br />

Therefore, the <strong>Council</strong> will generally take a more flexible approach to the use<br />

of existing commercial properties. The principal function of Secondary<br />

Shopping Frontages is, however, retail and the <strong>Council</strong> will have consideration<br />

to the guideline of no more than 30% of non-retail (A1) uses in these locations.<br />

Residential proposals will need to be justified by an appropriate 12 month<br />

marketing exercise which clearly demonstrates that any use within A1, A2, A3<br />

or D2 is not commercially viable.<br />

6.5.15. The need to retain retail uses is not as critical on secondary shopping<br />

frontages and therefore the <strong>Council</strong> will take a more flexible approach to the<br />

use of existing commercial properties as in some cases diversification will<br />

enable properties to be fully utilised thereby helping to safeguard the built<br />

environment and help provide the range of uses necessary to assist<br />

sustainability.<br />

POLICY ECON17 FOOD AND DRINK RETAIL<br />

Proposals for new or extensions to existing class A3 uses will be<br />

acceptable where it can be clearly demonstrated that:<br />

a) the proposal will not reduce town centre retail viability and vitality;<br />

and<br />

b) the proposals will not have a significant adverse impact on crime and<br />

disorder.<br />

c)the proposal is supportive of Policy SUR7 (Shopfronts and Designs);<br />

d)the proposal will not compromise highway safety; and<br />

e)the proposal complies with Policy GD2 (General Devleopment Control).<br />

<strong>Wychavon</strong> <strong>District</strong> Local <strong>Plan</strong> <strong>Revised</strong> <strong>Deposit</strong> (July 2003) Page 160<br />

242<br />

243<br />

244

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