Volume 12–4 (Low Res).pdf - U&lc

ITC AMERICAN TYPEWRITER
with plum roles in "Counselor at Law"
(1933), "Romeo and Juliet" (1936), "Marie
Antoinette" (1938) and "The Great Man
Votes" (1939). But his personal traumas
served to traumatize his career. His mother's
early death, his father's mental deterioration,
four chaotic marriages and his own
alcoholism took their toll. He died in spiritual
and financial bankruptcy, despite his staggering
early success.
ILLUSTRATIONS BY JOE CIARDIELLO
ITC American Typewriter' was
released in 1974 to mark the
100th anniversary of the invention
of the office typewriter.
The challenge for Joel Kaden
and Tony Stan was to create
a typeface design which would
retain the immediacy, personalism,
and familiarity of standard
typewriter output while overcoming
its inherent flaws of
readability and legibility. ITC
American Typewriter is the successful
end result of their effort.
In the years since its initial
release, ITC American Typewriter
has become a standard of
typographic communication.
When first released, the family
was available only for use on
photocomposition equipment.
Today it has successfully made
the transition to digital typesetters,
and even come full circle
to find itself back in the office—
as part of the library of faces
available on electronic printers.
ITC American Typewriter
strikes a happy compromise with
its office forerunner. The typewriter's
rigid spacing (which
assigns the same amount of
space to a lowercase "i" as it does
to a capital "W") is done away
with. The letterforms are
unmistakably influenced by a
typewriter font, yet they are far
more legible, and ultimately
more readable than any standard
typewriter output.
Offering the best of both
worlds: friendly, familiar and
at the same time sophisticated,
ITC American Typewriter is
certainly a typographic asset.
"Welcome Back!" to an old friend.
HEADLINE: ITC AMERICAN TYPEWRITER MEDIUM
TEXT. MEDIUM. BOLD
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