Volume 12–4 (Low Res).pdf - U&lc
Volume 12–4 (Low Res).pdf - U&lc
Volume 12–4 (Low Res).pdf - U&lc
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
94<br />
Name<br />
Company<br />
Title<br />
Street Address<br />
NEW:<br />
TO HELP YOU<br />
SPECIFY<br />
ITC ESPRIT<br />
City State<br />
Country<br />
Zip Code<br />
Quantity Unit Price Total<br />
ITC BOOKLETS:<br />
_ITC American Typewriter®<br />
$1.00<br />
ITC Avant Garde Gothic° with Oblique 1.00<br />
ITC Avant Garde Gothic° Condensed 1.00<br />
ITC Barcelona ® 1.00<br />
ITC Bauhaus ® ... 1.00<br />
ITC Benguiat° 1.00<br />
ITC Benguiat° Condensed 1.00<br />
_ITC Benguiat Gothic°<br />
1.00<br />
_ITC Berkeley Oldstyle°<br />
1.00<br />
ITC Bookman° 1.00<br />
ITC Caslon No. 224° 1.00<br />
_ITC Century ® with Condensed<br />
_ITC Cheltenham° with Condensed<br />
1.00<br />
1.00<br />
ITC Clearface° 1.00<br />
ITC Cushing- 1.00<br />
ITC Elarr 1.00<br />
ITC Eras® 1.00<br />
_ITC Esprit"<br />
1.00<br />
_ITC Fenice°<br />
1.00<br />
ITC Franklin Gothic° 1.00<br />
_Friz Quadrata<br />
_ITC Galliard-<br />
_ITC Garamond® with Condensed<br />
1.00<br />
1.00<br />
1.00<br />
ITC Isbell° 1.00<br />
Italia 1.00<br />
ITC Kabel° 1.00<br />
_ITC Korinna° with Kursiv<br />
1.00<br />
ITC Leawood- 1.00<br />
_ITC Lubalin Graph° with Oblique<br />
1.00<br />
_ITC Mixage- 1.00<br />
ITC Modern No. 216- 1.00<br />
ITC New Baskerville- 1.00<br />
ITC Newtext° 1.00<br />
ITC Novarese° 1.00<br />
_ITC Quorum°<br />
1.00<br />
ITC Serif Gothic° 1.00<br />
_ITC Souvenir°<br />
1.00<br />
_ITC Symbol-<br />
1.00<br />
_ITC Tiffany with Italic<br />
1.00<br />
_ITC Usherwood-<br />
1.00<br />
ITC Veljovie" 1.00<br />
ITC Weidemanrr 1.00<br />
ITC Zapf Book° 1.00<br />
ITC Zapf Chancery® 1.00<br />
ITC Zapf Dingbats° 1.00<br />
ITC Zapf International° 1.00<br />
U&Ic BACK COPIES: U.S. Price<br />
U&IC, V01.3, No.4 $1.50<br />
Vol. 4, No.4 150<br />
U&Ic, Vol. 5, No. 4 150<br />
_U&Ic, Vol. 6, No. 1 150<br />
_U&Ic, Vol. 6, No.3<br />
1.50<br />
U&Ic, Vol. 6, No. 4<br />
150<br />
_U&Ic, Vol. 7, No.2 2.50<br />
U&Ic, Vol. 7, No.3<br />
1.50<br />
U&Ic, Vol. 8, No. 3 150<br />
Vol. 8, No.4<br />
1.50<br />
U&Ic, Vol. 9, No. I 1.50<br />
U&Ic, Vol. 9, No. 2 1.50<br />
U&Ic, Vol. 9, No.4 1.50<br />
U&Ic, Vol. 10, No.1 1.50<br />
U&Ic, Vol. 10, No.2 1.50<br />
_U&Ic, Vol. 10, No. 3 1.50<br />
_U&Ic, Vol. 10, No. 4<br />
1.50<br />
U&Ic, Vol. 11, No. 1<br />
1.50<br />
U&Ic, Vol. 11, No.2 1.50<br />
_U&Ic, Vol. 11, No. 3 1.50<br />
U&Ic, Vol. 11, No. 4<br />
150<br />
U&Ic, Vol. 12, No. 1 150<br />
_U&Ic, Vol. 12, No.2<br />
1.50<br />
U&Ic, Vol. 12, No. 3<br />
1.50<br />
_U&Ic, Vol. 12, No. 4 1.50<br />
Total Order, in U.S. funds $<br />
Add postage, 10 0 per booklet $<br />
N.Y. <strong>Res</strong>idents add state sales tax $<br />
Remittance in U.S.funds enclosed $<br />
And-There's a most helpful typeface specifiers<br />
book for every ITC typeface family.<br />
Each 6" x 12" book includes:<br />
1 Text blocks plus alphabet showings for<br />
sizes 6, 7, 8, 9, 10, 11, 12, 14, 16, 18, 20<br />
and 24 points.<br />
2 Alphabet lengths in points for each text<br />
point size shown. These relate to an easyto-use<br />
copyfitting chart at the back of the<br />
book.<br />
3 Alphabet display showings in sizes 30,<br />
36, 48, 60 and 72 points plus 1" caps.<br />
4 Complete character showing of each<br />
ITC display font.<br />
5 Headline presentation in display<br />
size range.<br />
22<br />
ITC Esprit Bold<br />
....,,.:=1;,7=If”..6...<br />
6 ■ . .„..,.....„..„,....,<br />
....„<br />
`"7"*:' =6°'<br />
6 ■:,..... 6. ,.. . =====',". ,-<br />
ABCDXFOHISIMMEOPQRSIVVWXXXI2MISIMS*0<br />
ming me perfect integmoonadssigx .n<br />
en ...MO. ego.. emovE<br />
abcdefghijklmnopqraturiveye<br />
ABEDEFGHIJKLPINCIPQRSTUVWXVE1234587800<br />
x<br />
Excellence in typography is the result of nMhing more than an attitude. Its apps<br />
..............dttn,..noll utot. in it. vmmvs: the ems.... sum wuts<br />
contemporary advertieing the perfect integretion of design elements often dema<br />
nds unorthodox typography. It may require the us< of compact spacing, minus le<br />
main, unusual sixes and weights; whatever is needed to improve appearance an .1 ,<br />
abedefghijklmnopqrstuvwxyx<br />
AECDEPGHIJICLIcIPTOPQICSTIMIWXYZ 1234567890<br />
Excellence in typography le the result of nothing mom than an anitude. I<br />
ts appeal comes from the understanding used in its planning: the design<br />
er noun care. In contemporary advertising the perfect integration of desi<br />
gn elements of ten demands unorthodox typography. It may require then<br />
w of compact spacing, minus leading, unusual sixes and weights; whatev ;y<br />
abcdefghijkhunopqrstuvwxys<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZI234567890<br />
Excellence in typography is the result of nothing more than an at<br />
titude. Its appeal comes from the understanding used in its plane<br />
sing: the designer must care. In contemporary advertising the pert<br />
act integration of design elements often demands unorthodox typ<br />
.. ography. It may require the use of compact spacing, minus leadin ,,.<br />
abcdefghijklmnopqrstuvwxyx<br />
ABCDEFGHUIECLMNOPQRSTUVWXYZ1234567890<br />
Excellence in typography is the result of nothing more than<br />
an attitude. Its appeal comes from the understanding used i<br />
n its planning; the designer most care. In contemporary ads<br />
ertising the perfect integration of design elements often de<br />
mands unorthodox typography. It may require the um of co<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890<br />
Excellence in typography is the result of nothing more<br />
than an attitude. Its appeal comes from the understand<br />
mug used in its planning; the designer must care. In con<br />
temporary advertising the perfect integration of design<br />
,z elements often demands unorthodox typography. It ma 15,.<br />
abcdefghijklmnopqrs<br />
ABCDEFGHIJKLMN<br />
abcdefghijklmnop<br />
., ABCDEFGHIJKM<br />
abcdefghijkn<br />
ABCDEFGHI<br />
abcdefghij<br />
ABCDEFG<br />
b d hk<br />
.ABCDEF<br />
abcdei<br />
CD<br />
Full payment in U.S. funds must accompany this order.<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Excellence in typography is the result of nothing mo<br />
re than an attitude. Its appeal comes from the under<br />
standing used in its planning; the designer must car<br />
., C. In contemporary advertising the perfect integrati ,<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
Excellence in typography is the result of nothi<br />
ng more than an attitude. Its appeal comes fro<br />
m the understanding used in its planning; the<br />
... designer must care. In contemporary advertis ,<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWX'YZ<br />
Excellence in typography is the result of<br />
nothing more than an attitude. Its appea<br />
I comes from the understanding used in i<br />
, is planning; the designer must care. In co ,,<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVW<br />
Excellence in typography is the rests)<br />
t of nothing more than an attitude. It<br />
s appeal comes from the understandi<br />
ng used in its planning; the designer<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRST<br />
Excellence in typography is th<br />
e result of nothing more than a<br />
n attitude. Its appeal comes fro<br />
, m the understanding used in it -<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
1234567890&123456789oSef£%<br />
cO,ECEkeiiEttifffififfiffi -°<br />
2=62-/eNtt§..azsastassolaeilmnorst<br />
1. mamas<br />
(.,;;!?.'<br />
Madam. 1n<br />
26<br />
good<br />
reasons<br />
tome Esprit ,.<br />
Bold<br />
23