Volume 12–4 (Low Res).pdf - U&lc
Volume 12–4 (Low Res).pdf - U&lc
Volume 12–4 (Low Res).pdf - U&lc
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To readers of 118,1c who employ design talent:<br />
We Invite Your Opinion<br />
This survey is aimed at the art departments of<br />
America and the thousands of U&Ic readers<br />
who are responsible for hiring and supervising<br />
entry-level art and design talent. It is our<br />
second survey and part of an ongoing effort by<br />
The Design Schools to better prepare students<br />
to meet the needs of the professional world.<br />
Knowledge and Skills:<br />
Rate the relative importance<br />
of the following<br />
skills and qualities in an<br />
entry-level job candidate.<br />
Enter a number next to each<br />
item, using the scale given.<br />
Essential<br />
Very Important<br />
Important<br />
Desirable<br />
Unnecessary<br />
Your participation allows you to play a role in<br />
planning the future of design education. So<br />
please complete the questions and mail this<br />
page back to us right away. The results of the<br />
knowledge and skills questionnaire will be<br />
published at a future date, and we will send<br />
you a complimentary copy.<br />
Board<br />
Skills<br />
Sketching/drawing<br />
Illustration —<br />
Roughs<br />
Layout cornping<br />
Paste-up/mechanicals<br />
Type specing<br />
Airbrush<br />
Marker rendering —<br />
Line art/spot drawings<br />
Technical<br />
Skills<br />
Stat machine<br />
Typositor<br />
Photography<br />
Darkroom<br />
Multimedia<br />
Video —<br />
Conceptual Design sense<br />
Ability Pictorial sense<br />
Color sense<br />
Typographic sense ___<br />
Conceptual thinking —<br />
Business sense<br />
Originality<br />
Copywriting<br />
Specialized Print advertising<br />
Training Brochures<br />
Corporate identity<br />
Magazines/publications<br />
Computer graphics<br />
TV storyboards<br />
Video production<br />
Displays/exhibits —<br />
Packaging<br />
Book design<br />
Product illustration<br />
Cartooning<br />
Other Other Other Other<br />
Personal Neat and accurate<br />
Qualities<br />
<strong>Res</strong>ourceful<br />
Accepts responsibility<br />
Works well under pressure<br />
Meets deadlines<br />
Punctual<br />
Accepts supervision<br />
Articulate<br />
Other<br />
General Art history<br />
Writing skills<br />
Graphic design history<br />
Knowledge of typefaces —<br />
Printing/production<br />
Business and marketing<br />
principles<br />
Generally well informed<br />
Knowledge<br />
Other<br />
Your Views and Comments: In the space below,<br />
please write your thoughts and observations about design education in America.<br />
Name<br />
Company<br />
Position<br />
Nature of your work:<br />
Number of employees Ad agency Printer<br />
Number in design department<br />
Design studio Publication<br />
Address<br />
City State Zip Other<br />
Please complete questionnaire and mail to:<br />
Edward A. Hamilton, Design Director<br />
The Design Schools, 101 Park Avenue, New York, NY 10178<br />
Corporate art dept.<br />
33<br />
Education<br />
Other<br />
Two-year<br />
associate degree<br />
(design skills and concepts)<br />
Liberal arts degree<br />
Skills/liberal arts combined —<br />
D The<br />
esign<br />
Schools<br />
Your<br />
Choice<br />
2.<br />
Art Institute of Atlanta<br />
Art Institute of Dallas<br />
Art Institute of Fort Lauderdale<br />
Art Institute of Houston<br />
Art Institute of Philadelphia<br />
Art Institute of Pittsburgh<br />
Art Institute of Seattle<br />
Colorado Institute of Art<br />
3<br />
57<br />
List three U.S. schools<br />
that you consider most<br />
outstanding in the<br />
teaching of graphic<br />
design/ad design/<br />
visual communications:<br />
The Design Schools are two-year, year-round art institutes that prepare students for the<br />
professional world of art, design and photography. At The Design Schools, educational<br />
programs are planned with the employer in mind. The schools, listed above, are together<br />
the largest single source of employable art talent in the United States, with a combined<br />
daytime enrollment of over 9,000 students.
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