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Volume 12–4 (Low Res).pdf - U&lc

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82<br />

What kind of a car would you buy if gasoline cost $40 per gallon?<br />

Probably one that didn't use gas at<br />

all. Because you'd spend more in a<br />

year on operating costs than you<br />

spent to buy the car. Doesn't sound<br />

like a good investment, does it?<br />

Yet with phototypesetting, that's<br />

the situation. You spend more operating<br />

your phototypesetter than you<br />

did buying it. And to stay competitive,<br />

you've got to buy another of<br />

these silver guzzlers and a new type<br />

library when your old one is obsolete.<br />

At Tegra, we think phototypesetting<br />

is too expensive.<br />

That's why we built Genesis, the<br />

total electronic imaging system that<br />

provides typographic quality on<br />

plain paper and plate material as<br />

well as on RC paper and film.<br />

Genesis has changed the<br />

rules of the road. The cost of<br />

owning a typesetter is more than<br />

just the purchase price; it's a combination<br />

of equipment cost, operating<br />

costs, productivity, compatibility,<br />

and future growth.<br />

Equipment cost is low. Genesis<br />

uses one imaging system and one<br />

typeface library to produce identical<br />

images on all output media. Genesis<br />

offers the highest throughput of any<br />

output device in the graphic arts<br />

industry, allowing you to do the most<br />

work with the least investment.<br />

Operating costs are reduced.<br />

Because Genesis offers typographic<br />

quality on plain paper, operating<br />

costs are dramatically lower than with<br />

a phototypesetter. You do most of<br />

your work on plain paper, so you<br />

eliminate or significantly reduce<br />

the costs of photographic supplies,<br />

chemicals, and the associated labor.<br />

Productivity is improved.<br />

Genesis turns jobs around quickly.<br />

High throughput—five original<br />

pages a minute—means no waiting<br />

for jobs. No darkroom. No cutting or<br />

copying galleys. Keyboard operators,<br />

proofreaders, and customers get<br />

output immediately. You produce<br />

more work in less time with the<br />

same manpower.<br />

Compatible with your system.<br />

Genesis emulates the most<br />

popular phototypesetters: the Linotron®<br />

202 and Compugraphic®<br />

8400 and 8600. Genesis can be<br />

driven by any front-end system that<br />

can drive these phototypesetters.<br />

And Genesis is easy to use. Simply<br />

plug it in and start saving money.<br />

Future growth is assured.<br />

Genesis has a modular architecture<br />

designed to grow with your needs.<br />

Use it as a 1000 dots-per-inch plainpaper<br />

imaging system. Or add the<br />

XM option to create images on<br />

silver-based materials at 1500 dots<br />

per inch. Within the next year, you<br />

can add graphics options. You can<br />

expand Genesis without buying a<br />

new imaging system or another<br />

type library.<br />

If you're still driving a phototypesetter,<br />

you're spending too much<br />

money. And you've got no investment<br />

in the future. Genesis can save<br />

you money now, and can help you<br />

grow. To find out how, call or write.<br />

Tegra, Inc.<br />

900 Middlesex Turnpike<br />

Billerica, MA 01821<br />

(617) 663-7435<br />

Electronic Printing and<br />

Imaging Systems<br />

$liOlgal on<br />

Genesis is a trademark of Tegra, Inc. Linotron is a registered trademark of Allied Linotype. Compugraphic is a registered trademark of Compugraphic Corporation.

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