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THE EFFECT OF ETHICAL SIGNALS ON RECRUITMENT ...

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has important implications for the current study. The second strategy that organizations<br />

can utilize to improve attraction to the organization is to improve employee inducements<br />

such as salary, benefits, and/or working conditions, which can prove more costly to the<br />

organization (Rynes & Barber, 1990). The final strategy is to target nontraditional<br />

applicants (Rynes & Barber, 1990).<br />

Researchers have called for more research in the area of applicant attraction,<br />

specifically longitudinal research measuring attraction at different stages of recruitment<br />

(Rynes & Barber, 1990). In addition, as is evidenced in the literature review above, no<br />

previous research has explicitly examined the impact of ethical signals on important<br />

recruitment outcomes, which is one goal of the current research. In the next chapter, I<br />

will describe the theoretical development and hypotheses.<br />

17

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