Ifda dossier 47, May/June 1985

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REGENERATIVE ZONE DEVELOPMENT PLAN A Regenerative Zone Development Plan is, at a general level, a method of recognizing, defining and solving society's pro- blems. It seeks to do this through the development of regenerative technologies on a regional scale. Its emphasis would be on jobs for the people who live in the zone, clean and safe energy production, fresh and nutritious food, clean and Safe water, a healthier population and environmental improvement. "Well being" and "success" would be defined and centered upon the health of the people in the zone, not the amount of money that is transacted though the zone. Maximum economic activity with minimum outside-the-zone outputs would be aimed for. This is different from the conventional economic approach which seeks to maximize output but does not consider the concept of getting its inputs from within the region. Less attention is focused on output and more to increasing labour-related wealth and value in the zone. In summary, Regenerative Zone Development Planning provides the conceptual framework for program development that will increase the size ans depth of the areas in a community that are economically and socially vital. In addition, the Re- generative Index and Market Searches provide the measurement structures that are needed to both monitor progress and to locate development opportunities. A METHOD FOR BRINGING ABOUT DEVELOPMENT THROUGH REGENERATIVE ZONES Regional and local planners can best bring about the development of a regenerative zone by viewing themselves as cata- lysts, not leaders or authorities, as facilitators, not dir- ectors, and as information collectors and disseminators who judge the success of their efforts by how many people are involved in the planning process. By adapting the following general guidelines to their unique region and need, the planner can set in motion the process of local regeneration. Step I Set up Regenerative Zone Development Task Force. Members should be from all segments of society. This group would be responsible for doing and coordinating the following activities: Step I1 A. Define geographical limits of Zone B. Formulate and execute a Regenerative Index for Zone C. Inventory: natural stocks (land, climate, water, natural and human resources) D. Inventory: industry (flows of energy, materials, food, water, capi- tal into and out of zone) E. Inventory: needs (Basic human needs in zone for: food, energy, water, shelter, health care, information, materials, education, transportation, jobs, recreation, access to government).
Step 111 - Market search A key to effective and progressive development of in-zone resources, jobs and other potentials are economic opportunities for local entrepreneurs. A key to this is the identification of local markets for in-zone produced products. To accomplish this a series of market searches should be undertaken, including: A. AgMarket Search - A market survey of all in-zone bulk buyers of food - grocery stores, restaurants, schools and other institutions, wholesalers,and food processors - should be conducted. These bulk buyers of food products should be asked if they would be willing to buy their food products from a local producer, and how much of each commodity that will grow in the zone they would purchase per week. This market search will furnish local food producers with the information they need to expand and diversify their production. An AgMarket Search recently conducted for a two county region in Pennsylvania disclosed, to most every- one's surprise (including local farmers), a $20 million market for lo- cally produced food products. B. Farmer Search - A "companion" survey to AgMarket Search, this survey would locate all the fanners in the zone who are producing commodi- ties for the zone. This information will be useful to the bulk buyers, as well as consumers. C. Energy Search - A market search of all in-zone users of energy - houses, factories, businesses, etc. - that would ask if they would be able to convert their energy use from import based energy consumption to in-zone based energy, and the price they would be willing to pay for it. This would furnish local energy or conservation suppliers with the information they need to expand their operations. D. Wellness Search - A market search of consumers in the zone that would identify the need, desire and market for preventive health care. This would give local health care delivery entrepreneurs the information they would need to expand their operations in preventive, rather than "curative" directions. E. Shelter Search - A market search of householders, landlords, etc. that would determine the potential for renovation and repair of shelters by in-zone construction companies. Step IV - Local Goods and Services Fair All in-zone manufacturers or suppliers of goods and services would be featured at an expositionlfair. This event would help in-zone businesses and organizations to market their products to other zone members. Step V - Citizen Participation A. Communication of Regenerative Zone concept to citizen groups 1. Following the approach of John Friedman or Russell Ackoff - Transactive or Proactive planning - the planner would seek to involve as many people as feasible in the planning process. This can be furthered by: 2. Community meetings, newspaper articles, etc. and:
Page 1 and 2: international foundation for develo
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Page 5 and 6: to Jumla. On that occasion, one of
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Page 15 and 16: REGENERATIVE ZONES REGENERATING THE
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Page 27 and 28: LAS ORGANIZACIONES ECONOMICAS La ex
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Page 33 and 34: identified the Arab-Muslim weakness
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THE NETHERLANDS : TOOL Numerous peo
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We thought we knew We thought we kn
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SOUTH-SOUTH AND SOUTH-NORTH COOPERA
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the necessity of discerning the soc
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. Boletin de medio ambiente y urban
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Ifda dossier 47, May/June 1985

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