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1999 Annual Report - Delta Electronics

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5 <strong>1999</strong> <strong>Annual</strong> <strong>Report</strong><br />

Strategy<br />

The strategy of <strong>Delta</strong> can be abbreviated as TOPS which consists of the following four<br />

major elements:<br />

Telecom/Datacom focus Telecommunication and data communication are gradually<br />

becoming an indispensable part of everyday life, and the associated business potential is<br />

self-evident. <strong>Delta</strong> is committed to play an important role and capture the business<br />

opportunity in communications industries as a key components and systems supplier.<br />

<strong>Delta</strong> already has such products for telecom/datacom industries as chip inductors for<br />

cellular phones and cordless phones, active GPS antenna, GPS receiver module,<br />

RF/microwave products, VCO (voltage controlled oscillator), base station telecom rack<br />

power, and networking products such as routers and LAN components. Moreover,<br />

<strong>Delta</strong> has recently established ventures in developing fiber optical transceivers and other<br />

passive components for cellular phones.<br />

Outsourcing business It is well recognized that the demand for electronics<br />

manufacturing services (EMS) will increase significantly. In today's highly competitive<br />

marketplace, it is crucial for companies to focus on their core competencies for the<br />

highest added value, and subsequently out-source the remaining business systems<br />

components to external credible players. According to recent statistics, the value for<br />

EMS is expected to grow 40-60% for the next few years, on top of over 30% growth in<br />

the past 5 years.<br />

<strong>Delta</strong> is well regarded in the electronics OEM/ODM business. We have devoted<br />

significant resources and accumulated experiences to increase manufacturing flexibility,<br />

construct global logistics networks, assure quality standards, and continue to reduce<br />

manufacturing costs as well as turn-around time to ensure that <strong>Delta</strong> has the capability<br />

to provide high performance contract manufacturing services. In addition, <strong>Delta</strong> has 8<br />

plants with more than 1.8 million square feet manufacturing space to meet the everincreasing<br />

demand for EMS.<br />

Product development It is no doubt that product research and development<br />

contributes significantly to the continuous success of <strong>Delta</strong>. The essence of product<br />

development in <strong>Delta</strong> encompasses a wide spectrum of activities from material research,<br />

new product development, product performance improvement, cost reduction to<br />

manufacturing process redesign. In-time input from customers is critical to ensure the<br />

success of product development, and as a result, customer participation is evidenced<br />

through most of the R&D processes.<br />

The whole notion of <strong>Delta</strong>'s restless efforts on product development centers on the<br />

mission of bringing better products at lower prices to meet today and tomorrow's<br />

customer needs. In <strong>1999</strong>, <strong>Delta</strong> spent NT$ 1.9 billion, or US$ 60 million, on R&D<br />

activities, up from NT$ 1.3 billion, or US$ 43 million, in 1998. <strong>Delta</strong> believes that the<br />

importance of product development will continue to increase, and we are committed to<br />

serving customer needs through top-notch R&D efforts.<br />

Strategic investment While <strong>Delta</strong> had relied on internal growth for business<br />

expansion in the past, we realized that strategic investment is as essential as organic<br />

growth to beat today's competitive environment. Successful strategic investment not<br />

only brings in complementary skills, but also helps to strengthen core competencies and<br />

feed new ideas to the current organization.<br />

As of the end of <strong>1999</strong>, <strong>Delta</strong>'s investment portfolio consists of 35 companies with<br />

market value of above NT$ 12 billion, or approximately US$ 400 million. The income<br />

from investments contributed 21% of the per share earnings in <strong>1999</strong>, and the<br />

contribution from strategic investment is expected to increase in 2000.<br />

Implementing TOPS strategy through committed management, we believe that <strong>Delta</strong><br />

will continue to enjoy unparalleled success in the future.<br />

<strong>1999</strong> <strong>Annual</strong> <strong>Report</strong><br />

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