(Re)branding the Flon identity: A Swiss Youth Embassy_Flon ... - EPFL
(Re)branding the Flon identity: A Swiss Youth Embassy_Flon ... - EPFL
(Re)branding the Flon identity: A Swiss Youth Embassy_Flon ... - EPFL
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AJZ’s (autonomische Jugend Zentrum - “autonomous youth centers”)<br />
The movement in <strong>the</strong> 1980’s for <strong>Swiss</strong> youth had political and physical consequences that are visible still<br />
to this day. At <strong>the</strong> time, it was an unprecedented swiss-wide social movement, as <strong>the</strong> youth in Switzerland<br />
demanded an “alternative”, self-defining culture, formally recognized by <strong>the</strong> swiss authorities. In <strong>the</strong> eyes of<br />
swiss politicians, this movement was seen as an unrealistic ‘utopia’, and would be difficult to concieve.<br />
As this was <strong>the</strong> general attitude, from Zürich to Lausanne, <strong>the</strong> youth decided to take matters into <strong>the</strong>ir own<br />
hands and occupy (mostly illegally) old structures and buildings that were uninhabited, and create what <strong>the</strong>y<br />
called ‘autonomous youth centers’, where youth could ga<strong>the</strong>r for meetings, rallys, and simply “hang out”<br />
amongst each o<strong>the</strong>r.<br />
Unfortunately for <strong>the</strong> swiss youth, <strong>the</strong>ir protests and efforts didn’t always bring <strong>the</strong> results that were hoped<br />
for, but <strong>the</strong> 80’s movement is still remembered today as one of <strong>the</strong> strongest of its time, that to this day, has<br />
had its mark on swiss politics.<br />
Those that were involved in this movement, are today well into adulthood, and <strong>the</strong> precedent of youth ‘liberty’<br />
has lost much of its resonance. However, <strong>the</strong>re exists still a very active youth culture in Switzerland<br />
and is constantly developing in modern terms, and deserves to be studied.<br />
What was desired, and still does not exist in such form, is a physical platform network for youth within Switzerland<br />
to find common meeting ground and exchange information from one swiss region to ano<strong>the</strong>r.<br />
15.