(Re)branding the Flon identity: A Swiss Youth Embassy_Flon ... - EPFL
(Re)branding the Flon identity: A Swiss Youth Embassy_Flon ... - EPFL
(Re)branding the Flon identity: A Swiss Youth Embassy_Flon ... - EPFL
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NT Areal, Basel, CH<br />
The NT Areal (or Erlenmatt), in a part of Basel which <strong>the</strong> residents call “Kleinbasel”, is an area that was<br />
formerly used as a merchandise hub, and 10 years out of service, is now <strong>the</strong> subject of development by <strong>the</strong><br />
city and private investors that will take place over <strong>the</strong> next 20 years.<br />
The real estate company, Vivico <strong>Re</strong>al Esate GmbH - a part of <strong>the</strong> german federal train company - has <strong>the</strong><br />
task to take over <strong>the</strong> area and plan a “mixed” program neighborhood development, including 700 new apartmets.<br />
This process is to be implemented slowly, with a first project of 240 apartments.<br />
Until that time,<strong>the</strong> city of Basel has decided - with city planners and researchers of <strong>the</strong> area - to create a<br />
“temporary use” and experimental zone, to retain vitality and awareness of <strong>the</strong> areal. The development<br />
group has decided to open <strong>the</strong> field of use, including <strong>the</strong> large historical structure in <strong>the</strong> center of <strong>the</strong> areal<br />
as a congress center on various occasions during <strong>the</strong> year.<br />
On <strong>the</strong> grounds of <strong>the</strong> NT Areal (which stands for “non-territorial”), cultural, sport, and commercial activity<br />
have already begun to take place, such as green ways for hikers, a dirt-bike jump for those daring, a climing<br />
wall, a night club/bar, a Sunday marketplace, and areas left open for experimentation such as <strong>the</strong> “Karawanserei”<br />
- in which structures are quickly built and house various activities that allow also for an unlimited<br />
time of living arangements.<br />
In short, <strong>the</strong> city is making use of a zone under planning as an expression of <strong>the</strong> city and its experimental<br />
and creative abilities, a quality that is well among <strong>the</strong> <strong>Swiss</strong> and respected as part of <strong>the</strong> culture.<br />
57.