(Re)branding the Flon identity: A Swiss Youth Embassy_Flon ... - EPFL

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98. Bibliography Angélil, Marc. “Architectur Ge-Brand-Markt”, Archithese 6.2003 Nov./Dec.. pp. 8-15. Bittner, Regina. “Stadtmarken”, Archithèse 6.2003 Nov./Dec. pp. 56-59. Botta, Mario; Mangeat, Vincent. Concours Lausanne Flon, L.O. Holding (1982). Christiaanse, Kees; Höger, Kerstin. “Brandhubs. Differenzierte Entwurfsstrategien und Planungsinstrumente im urbanen Raum”, (Fallstudien zum urbanen Raum, ETHZ WS 2004/05, G 051-0667-00L. DECLIC (Development Economique du Commerce Lausannois et des Intérêts Communs), “Marketing urbain: une nouvelle politique pour promouvoir Lausanne et son centre-ville”. Communiqué du presse, 10.10.2006. Höger, Kerstin. “Brandhubs. Catalysts for responsive urban design”. Kees Christiaanse (ed.): Entwurf und Strategie im urbanen Raum- Die Programelose Stadt. ETH Zürich. 2004. 125-145. Jensen, Ole B. “Branding the contemporary city - urban branding as regional growth agenda?”, Plenary paper for Regional Studies Association Conference, Aalborg, 2005. Klein, Naomi. No Logo. Harper Collins Publishers, London, 2000. Morsier. Urbain? Vallée du Flon: Quelle vocation? Zbinden, Charles; Ville de Lausanne, Aménagement de la Vallée du Flon, Pro− jet Municipal. Extrait du “Bulletin Technique de la Suisse Romande”,1925.
With special thanks to: Prof. Harry Gugger, Prof. Martin Steinmann for their role in thesis guidance. Kerstin Höger for branding expertise and Ralph Blättler in assistanceship. Paul Rambert, L.O. Holding. S.Tunakan and J.Brasse for consultation, expertise, and unending moral support. J.A. Baltà, D. and L. Bonner, C. Möller, J. Imhof, R. and C. Santamaria, Javi, Laura, Isabel, Luisa and Carmen. 99.
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(Re)branding the Flon identity: A S
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Contents 1 Swiss identity 7 2 Swiss
Page 9 and 10:
Swiss Identity “What brings peopl
Page 11 and 12:
2_ Swiss youth culture 11.
Page 13 and 14:
Swiss youth - the ‘80’s revolut
Page 15 and 16:
AJZ’s (autonomische Jugend Zentru
Page 17 and 18:
3_ Lausanne identity 17.
Page 19 and 20:
Lausanne medieval routes 19.
Page 21 and 22:
Topographical evolution Lausanne is
Page 23 and 24:
4_ Le Flon 23.
Page 25 and 26:
The identity of the Flon district i
Page 27 and 28:
La Gare du Flon At its beginnings,
Page 29 and 30:
Flon inventory 1. Bridge Place de l
Page 31 and 32:
Four main stages of evolution in Fl
Page 33 and 34:
eginning of access roads around val
Page 35 and 36:
First steps: from valley to platfor
Page 37 and 38:
temporary structures 37.
Page 39 and 40:
Secondary steps: beginnings of conc
Page 41 and 42:
Flon platform becomes a merchandise
Page 43 and 44:
The refinement of style: façades a
Page 45 and 46:
Comparisons In order to understand
Page 47 and 48: SoHo, Manhattan, NYC 47.
Page 49 and 50: Aerial outline of district Area: 70
Page 51 and 52: SoHo, NYC SoHo, the name itself, co
Page 53 and 54: NT Areal, Basel, CH 53.
Page 55 and 56: Aerial outline of district Area: 19
Page 57 and 58: NT Areal, Basel, CH The NT Areal (o
Page 59 and 60: Flon analysis approach method 1_ Ob
Page 61 and 62: 1_ Observation The first steps take
Page 63 and 64: _ Movement contributing positively
Page 65 and 66: _ Disruption Three major constructi
Page 67 and 68: _ Component mixture Miroring its us
Page 69 and 70: _ Youth culture Despite the majorit
Page 71 and 72: 2_ Analysis In our analysis phase,
Page 73 and 74: Flon as a central location With the
Page 75 and 76: 3_ Interpretation Resulting from th
Page 77 and 78: Project implantation The placement
Page 79 and 80: 5_ Swiss Youth Embassy 79.
Page 81 and 82: The purpose of the center itself is
Page 83 and 84: Geographically centrally located, a
Page 85 and 86: Regroupment study of buildings 85.
Page 87 and 88: Unused building removal 87.
Page 89 and 90: Flon building pattern, discovery of
Page 91 and 92: “Designing” the design method T
Page 93 and 94: Program The specific functions with
Page 95 and 96: level 2 level 3 95.
Page 97: Conclusion Since the 1980’s, the
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