(Re)branding the Flon identity: A Swiss Youth Embassy_Flon ... - EPFL

Project implantation
The placement of the project must be able to create a concentration of “force”, which legitimizes its presence
and its potential users: the subculture of Flon (those who find themselves in what we call an “undefined”
zone, just on the southernmost border of the area), and the youth of the area, concentrating themselves
under one roof, allowing more contact with one another and the city.
The site itself is surrounded on all sides by present programs that could only support and reinforce its reason
of being. To the west, the EJMA (Lausanne Jazz School) is known for its concerts and its commitment
to promoting jazz in the Lausanne area. To the east, there is a future program that will provide a climing hall
as a recreational center for all ages. Just north of the site is the central plaza, used very often by the district
for various events - varying with the time of year. On the opposite side of the plaza is the night club MAD,
which has become an icon of the district, attracting sometimes very big names in the world of music.
In the eastern end of Flon development has been rapid, due to the infrastructure that can support large
flows of people and traffic. Neglected and somehow a bit lost and hidden, is the south-western area of Flon,
which if given more direct access and a stronger relation with the city, could also develop in a way both socially
and economically profitable for the district owners L.O. Holding.
77.