Annual Report - JD Group

Bradlows – you’re the difference
Established in 1903 and acquired
in1988. Bradlows has entrenched
its appeal to the aspirational
homemakers’ market, offering
branded appliances, home
entertainment products and superior
quality furniture on affordable terms.
Mission
To provide quality products and services at competitive prices and
thereby exceeding customer expectations.
Review
Bradlows operates through 84 stores in major centres in South
Africa. This team also manages the 16 Supreme operations in
Botswana and the two Bradlows stores in Swaziland.
Bradlows has further enhanced the consumers unique shopping
experience by introducing merchandise which is more affordable.
As a result sales have grown substantially at improved gross
margins, resulting in a significant growth in bottom line profit.
Research has shown that the Bradlows image of providing the
aspirational customer with exceptional service remains entrenched
and sets it apart from the rest of the mass credit furniture market.
The Bradlows debtors book remains in excellent condition with
reduced arrears and improved instalment collection rates.
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Outlook
Mike Roberts (49)
Chief executive – 22*
Executive management
Corrie Neven (49)
Operations – 21*
Arthur Flemix (57)
Operations – 38*
Willie van Zyl (41)
Debtors – 20*
Mike Shimmon (39)
Marketing – 8*
Conrad Kleingeld (37)
Merchandise – 11*
Robin van der Merwe (50)
IPM Dip
Human resources – 15*
Andrew Ross (38)
Logistics – 13*
* years experience in furniture
retail
The differentiation process which commenced during the current
year will gain momentum during the new year with the new
branding being introduced in advertising and store identification.
Stores are being modernised in terms of the new strategy and
additional focus is to be placed on customer service in terms of the
Bradlows promise, “you’re the difference”.