Annual Report - JD Group

Group marketing is tasked to
constantly re-evaluate processes
and proactively develop sales
and marketing opportunities.
Responsible for the Group’s loyalty
clubs, statements, public relations,
customer data analysis and direct
marketing.
Review
Under the banner of Direct, all chains, with the exception of
Hi-Fi Corporation, have been successfully integrated into monthly
marketing programmes. Campaign results have consistently
exceeded expectations and, for the fifth consecutive year, a gold
Loerie award was received from the South African Direct
Marketing Association in recognition of campaign effectiveness.
Successful direct marketing campaigns were extended to various
qualified external bases.
The Club division of corporate marketing has consistently
increased revenue to all the chains, while simultaneously offering
improved value and strengthened loyalty propositions to club
members. A sophisticated data mining and management
programme has been launched to streamline and strengthen
direct targeting and campaign interpretation.
The public relations function has performed at exceptional
standards of professionalism, while all divisions within Group
47
Leoni Field (40)
Marketing executive – 18*
* years experience in retail
marketing have successfully incorporated and implemented the
chain differentiation strategy within their respective activities.
Outlook
Marketing
The Group marketing department will continue to provide
professional marketing support to the chains, simultaneously
adding value and contributing to increased market share.
The department is perfectly positioned to unlock the true value
of the Group’s database, to optimise customer acquisition and
retention through the data management tools and to strive
to provide the chains with world class service in achieving
these objectives.