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CULTURE DEVELOPMENT<br />
<strong>Alibaba</strong>.com has a strong corporate culture that is built on<br />
six core values: Customer First, Teamwork, Embrace Change,<br />
Integrity, Passion and Commitment. These values serve as key<br />
criteria for our employee performance evaluations. They are<br />
fundamental to our business and help guide our actions and<br />
operations. Based on our core values and in line with our current<br />
developmental stage and capabilities, we advocate a “Simple and<br />
Open” corporate culture and working environment.<br />
<strong>Alibaba</strong>.com employees have access to a range of internal<br />
communications channels that allow for convenient and<br />
transparent interaction. These channels include an “open<br />
mailbox” between employees and management; round-table<br />
meetings; Aliren, our in-house magazine; and Aliway, a message<br />
forum on our intranet. These channels promote two-way internal<br />
communication and ensure that problems are resolved in a timely<br />
manner.<br />
37<br />
We advocate “Work Passionately, Live Fully” and organize a<br />
variety of employee activities every year. These activities play an<br />
important role in enhancing understanding of our corporate<br />
culture. In 2010, we held an Ali-Day celebration that included<br />
a group wedding ceremony and an open day for relatives and<br />
friends; Ali-Guinness, a fun record-setting competition; the<br />
second Ali-Arts Festival; and the 11th anniversary celebration.<br />
Employee-run recreational groups, ranging from badminton teams<br />
to photography clubs, also hosted a number of activities including<br />
the Ali-Olympics and a singing contest. These events helped<br />
enrich our employees’ cultural lives and provided a platform for<br />
them to demonstrate and show off their talents.<br />
Through our core values, open and simple communication<br />
channels and rich employee activities, we will continue to<br />
encourage and drive sustainable corporate development.<br />
<strong>Alibaba</strong>.com Limited Annual <strong>Report</strong> 2010