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Directors' Report - Alibaba

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CULTURE DEVELOPMENT<br />

<strong>Alibaba</strong>.com has a strong corporate culture that is built on<br />

six core values: Customer First, Teamwork, Embrace Change,<br />

Integrity, Passion and Commitment. These values serve as key<br />

criteria for our employee performance evaluations. They are<br />

fundamental to our business and help guide our actions and<br />

operations. Based on our core values and in line with our current<br />

developmental stage and capabilities, we advocate a “Simple and<br />

Open” corporate culture and working environment.<br />

<strong>Alibaba</strong>.com employees have access to a range of internal<br />

communications channels that allow for convenient and<br />

transparent interaction. These channels include an “open<br />

mailbox” between employees and management; round-table<br />

meetings; Aliren, our in-house magazine; and Aliway, a message<br />

forum on our intranet. These channels promote two-way internal<br />

communication and ensure that problems are resolved in a timely<br />

manner.<br />

37<br />

We advocate “Work Passionately, Live Fully” and organize a<br />

variety of employee activities every year. These activities play an<br />

important role in enhancing understanding of our corporate<br />

culture. In 2010, we held an Ali-Day celebration that included<br />

a group wedding ceremony and an open day for relatives and<br />

friends; Ali-Guinness, a fun record-setting competition; the<br />

second Ali-Arts Festival; and the 11th anniversary celebration.<br />

Employee-run recreational groups, ranging from badminton teams<br />

to photography clubs, also hosted a number of activities including<br />

the Ali-Olympics and a singing contest. These events helped<br />

enrich our employees’ cultural lives and provided a platform for<br />

them to demonstrate and show off their talents.<br />

Through our core values, open and simple communication<br />

channels and rich employee activities, we will continue to<br />

encourage and drive sustainable corporate development.<br />

<strong>Alibaba</strong>.com Limited Annual <strong>Report</strong> 2010

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