Directors' Report - Alibaba

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CORPORATE SOCIAL RESPONSIBILITY We firmly believe that corporate social responsibility (“CSR”) should be an integral part of our business model; this enables our CSR efforts to develop together with our business in order to help create a better society. In addition to incorporating social aspects into our business and operational model to foster a more sustainable future for our customers, our employees and the rest of the world, we also plant seeds of public welfare and environmental protection in the minds of our staff and small business customers, with the goal of spreading our spirit of giving and caring beyond our boundaries. SICHUAN POST-DISASTER SUPPORT Alibaba.com has been contributing to the rebuilding efforts in China’s Sichuan Province since the devastating 5.12 earthquake that struck in 2008. In addition to organizing a variety of charity programs to help those who were affected transition back to their normal lives, we also launched different initiatives that focus on assisting the residents of Qingchuan County, one of the areas that suffered the most damage from the disaster. In 2010, we donated more than 200 computers to schools in Qingchuan County to help upgrade their academic facilities, and organized a donation of our customers’ unused sample products to local residents. Our employees also formed a volunteer team named “Happy Orange” to visit different schools in the region at least once a month. The team played games with and hosted fun activities for the students to promote their psychological wellbeing. Free e-commerce training from Alibaba.com was given to entrepreneurs in Qingchuan County to help them revive their businesses by harnessing the power of the Internet. In 2010, we organized 14 training sessions for approximately 600 small business owners in the affected areas. We also repaired and enhanced the e-commerce training center in Qingchuan County, which was established and sponsored by Alibaba.com in 2009. We will continue our post-disaster relief efforts in Sichuan Province for at least six more years to support those who were affected by the earthquake as they struggle to rebuild their lives. Alibaba.com Limited Annual Report 2010 38 Alibaba.com provided free e-commerce training to entrepreneurs in Qingchuan County of China’s Sichuan Province to help them revive their businesses. Alibaba.com employees volunteered to visit schoolchildren in Qingchuan County to help promote their psychological well-being.
WE TRULY BELIEVE THAT SOCIAL RESPONSIBILITY IS NOT A BURDEN AND THAT EVERY BUSINESS CAN STRIKE A BALANCE BETWEEN ITS BUSINESS MODEL AND ITS CONTRIBUTIONS TO SOCIETY. Representatives of Animals Asia endorsed Alibaba.com’s ban on the sale of bear bile products at our company’s 2010 annual general meeting. ANIMAL wELFARE In addition to our ban on shark fin, cat and dog fur and meat products, we also initiated a ban on the sale of bear bile products on Alibaba.com in May 2010. This restriction applies to all our online marketplaces as well as our sister company Taobao, the largest online retail site in China. Working with Animals Asia, a Hong Kong-based animal welfare group that saved more than 330 bears in China and Vietnam, we rescued an adult bear from a bear bile farm in Sichuan Province that had been caged for many years for regular bile extraction. We hope our efforts in this rescue mission will help raise animal welfare awareness around the country. ENVIRONMENTAL PROTECTION In 2010, Alibaba.com organized the “Green Mobilization” initiative to encourage all our staff to help preserve the earth by developing eco-friendly everyday habits, such as: reducing the use of disposable chopsticks, boxes and paper cups; limiting the use of posters wherever possible; adopting double-sided printing; turning off computer monitors while off duty and so on. Every year, Alibaba.com also organizes tree plantation activities that more than a thousand of our employees participate in. Since the program’s initiation, we have planted approximately 25,000 trees. An estimated 446 tons of carbon dioxide are expected to be absorbed when these trees are fully grown. To highlight the importance of committing to a green living and working environment across our organization, we also launched the “Green Commitment” campaign and called on our employees to declare their commitment to a greener environment. The campaign received support not only from our chairman Jack Ma and former chief executive officer David Wei, but also from the United Kingdom’s former First Lady, Cherie Blair. The “Green Gurus,” the largest environmental team within Alibaba.com with more than 1,000 members, was also set up during the year with a mission of creating a greener working environment for all fellow colleagues. The Green Gurus advocate the belief of “starting green initiatives at the grassroots level,” and formed their own committee to design company-wide environmental initiatives. Each quarter, up to three environmental protection plans will receive approval from our management and will be carried out with company funding. 39 Alibaba.com Limited Annual Report 2010
Page 3 and 4: 02 Financial and Operational Highli
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Page 7 and 8: SEPTEMBER AUGUST Organized a big bu
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FINANCIAL SUMMARY CONSOLIDATED INCO
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