1997-1998 - The University of Scranton

CERTIFICATES FOR ACADEMIC CREDIT
A Certificate Program is an educational opportunity to gain professional knowledge or training in a specific
field before or after pursuing a degree. Students enroll in the undergraduate certificate programs with a variety
of educational backgrounds ranging from having completed no college work to having earned a degree.
The courses a certificate student takes are part of the regular curriculum of the University. Certificate
programs are comprised of eight academic credit courses that are recorded permanently on a transcript.
Some certificates also include guided learning experiences.
In order to earn a certificate, a student must maintain at least a C average in the certificate courses and
must successfully complete any other requirements as stipulated for a specific certificate program.
Generally, no more than six credits may be transferred into a certificate program.
Application to a certificate program is made through the Director of Admissions in Dexter Hanley
College. After a student’s application is approved, the student is accepted into the program and may then
register. A student is responsible for conferring with an advisor before registering and as needed in the
course of earning the certificate.
In certain certificate programs, the required courses may be waived on the basis of prior experience.
Certificates available include Advertising/Public Relations, Chemical Abuse Counseling, Computer
Information Systems, Drama/Theatre, Gerontology, Health Administration, and Human Services. The
Business/Management certificates are Level I: Business; Level II: Accounting, Personnel Management, and
Pre-MBA.
Students enrolled in a 24-credit certificate program, taking at least 3 credits per semester, may be eligible
for financial aid. The Financial Aid Office should be contacted for further details.
CERTIFICATE IN ADVERTISING/PUBLIC RELATIONS *
(24 credits)
A program designed for adults who are seeking entry-level or advancement opportunities in advertising,
promotion, and public relations. Students with life-experience in advertising, promotion, or public relations
may wish to take the more advanced courses. An advisor should be consulted before doing so.
Required Courses:
COMM 120 Mass Communication
COMM 224 Newswriting (or COMM 324 Advanced Newswriting)
COMM 225 Advertising (or COMM 325 Advanced Advertising)
COMM 226 Writing for Public Relations (or COMM 227 Public Relations)
Elective Courses (select four):
COMM 110 Interpersonal Communication COMM 325 Advertising Copywriting
COMM 210 Logical and Rhetorical Analysis COMM 327 Public Relations Cases
COMM 214 Small Group Communication COMM 328 News Editing
COMM 220 Responsibility in Communication COMM 329 Graphics
COMM 227 Public Relations COMM 331 Mass Media Management
COMM 280 Advanced Public Speaking COMM 334 Broadcast Programming
COMM 311 Political Communication COMM 380 Advertising Practicum
COMM 312 Organizational Communication COMM 410 Communication Theory & Research
COMM 323 TV Journalism COMM 411 Persuasion and Propaganda
COMM 324 Advanced Newswriting COMM 482 Directed Independent Study
* Some daytime courses will be required.
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