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Getting Started with Ektron OnTrek

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Introducing <strong>Ektron</strong> <strong>OnTrek</strong><br />

<strong>OnTrek</strong> is a starter site that is built on <strong>Ektron</strong>.<br />

You can modify many things directly on the <strong>OnTrek</strong> site through the CMS Workarea, the incontext<br />

editor from the access point ( ), or from the PageBuilder menu (dropping a widget onto<br />

the page). <strong>OnTrek</strong> uses PageBuilder technology that lets you drag and drop blocks of functional<br />

content called widgets onto the page. Some widgets are so flexible, you can put what you want<br />

in them and display them at specified times or conditions.<br />

You can access the <strong>Ektron</strong> Developer Reference (EDR) <strong>with</strong> a click in <strong>OnTrek</strong>. The EDR provides<br />

information about the <strong>Ektron</strong> API and <strong>Ektron</strong> UI controls. (You also can access the EDR at<br />

http://reference.ektron.com.)<br />

Additionally, you can modify the site itself through the ASP.NET templates and user controls in<br />

your installation hierarchy, using Microsoft Visual Studio or similar tool. This <strong>OnTrek</strong> describes<br />

direct manipulation of the starter site and does not contain information about modifying the<br />

templates or user controls. Developers of .NET templates and user controls can refer to <strong>Ektron</strong><br />

Users Guide: Building an <strong>Ektron</strong> Powered Website and the <strong>Ektron</strong> Reference. You can find<br />

templates and user controls at the following locations.<br />

n Templates (.aspx files) and PageBuilder templates (.pb.aspx files) in the [siteroot]<br />

folder of the installation.<br />

n Master pages—[siteroot] > <strong>OnTrek</strong> > components > templates.<br />

n User controls—[siteroot] > <strong>OnTrek</strong> > components > userControls.<br />

<strong>OnTrek</strong> addresses 3 key business needs:<br />

Revenue Generation<br />

n Sell products and services from the web site.<br />

n Analyze customer activity to increase site traffic and sales conversions.<br />

Customer Loyalty and Satisfaction<br />

n Promote your company brand and provide promotional and customer events.<br />

n Communicate <strong>with</strong> your customers through social networking and product ratings.<br />

n Support customers <strong>with</strong> forums, knowledge base, and technical support.<br />

Operational Efficiency<br />

n Track customer purchases and support cases.<br />

n Attract top talent to your organization.<br />

<strong>Ektron</strong> <strong>OnTrek</strong> Requirements<br />

<strong>OnTrek</strong> has the following requirements.<br />

Introducing <strong>Ektron</strong> <strong>OnTrek</strong><br />

<strong>OnTrek</strong> 1

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