02.09.2013 Views

Ohio University College of Business Communication Standards

Ohio University College of Business Communication Standards

Ohio University College of Business Communication Standards

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Example: COB Report Headings<br />

FIRST-LEVEL HEADINGS<br />

The title <strong>of</strong> your report, book, or article is the first-degree heading. Since you have only one<br />

title, no other heading should be written in the same form. As illustrated here, the title uses<br />

the superior form and position.<br />

Second-Level Headings<br />

If you use solid capitals centered on the page for the first-degree heading (title), a good<br />

choice for the second-degree headings (usually Roman numbered in the outline) is caps and<br />

lowercase.<br />

Third-Level Headings<br />

To distinguish the third-degree headings from their superiors, you may put them at the left<br />

margin above the text, bold them for emphasis and write them in caps and lowercase (as<br />

shown here).<br />

Fourth-Level Headings. For a fourth-level heading, you may place headings on the same<br />

line with the text. Capitalize each word. These headings definitely need to be underscored or<br />

bolded and separated from the first sentence by a period, as shown.<br />

Fifth-level headings can be integral parts <strong>of</strong> the first sentence <strong>of</strong> the first paragraph about a<br />

topic. Underscoring OR italicizing will emphasize these headings sufficiently without<br />

further distinctions in form.<br />

Advice: Before writing your report, create a report outline like the one below. Doing so will<br />

help you organize your topics and table <strong>of</strong> contents. Note that the report layout above does<br />

not include numbers and letters used in the outline itself.<br />

I. Introduction (Second-Degree Heading)<br />

Example Report Outline<br />

II. Recommendations for Strategic Growth (Second-Degree Heading)<br />

A. Go Global (Third-Degree Heading)<br />

1. European Market (Fourth-Degree Heading)<br />

a. Interviews (Fifth-Degree Heading)<br />

b. Surveys (Fifth-Degree Heading)<br />

2. Pacific Rim (Fourth-Degree Heading)<br />

3-19

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!