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Ohio University College of Business Communication Standards

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Impromptu<br />

Types <strong>of</strong> Oral Presentations<br />

In an impromptu presentation, you would speak without preparation, develop content, and<br />

choose words as you are speaking. In a business setting, this does not necessarily mean that<br />

you have no prior knowledge <strong>of</strong> the topic. Knowing your subject matter is the best way to<br />

prepare for impromptu situations. For example, at a meeting your Vice President asks you<br />

to bring the group “up to speed” on the new inventory system being implemented by your<br />

department. Your response to his or her query is, in essence, an impromptu presentation<br />

developed at the moment but based on (hopefully!) familiar information.<br />

In some circumstances, you may be asked to give an opinion or respond to an idea that you<br />

have not considered before. Try to draw on prior experiences or similar situations to<br />

formulate a response. Organizing your thoughts into a logical sequence and responding in a<br />

clear and confident manner enhance your credibility and make you appear thoughtful and<br />

knowledgeable.<br />

For <strong>College</strong> <strong>of</strong> <strong>Business</strong> presentations, speaking from notes is not permitted unless otherwise<br />

specified by your instructor.<br />

Extemporaneous<br />

For extemporaneous presentations, you have some preparation time. Many business<br />

presentations will fall into this category. Typically, the presenter will speak from an outline<br />

<strong>of</strong> pre-determined main points and with a planned introduction, but without scripting each<br />

word to be spoken. With some practice, presenters <strong>of</strong>ten find that extemporaneous<br />

presentations are more natural and conversational than scripted presentations.<br />

For <strong>College</strong> <strong>of</strong> <strong>Business</strong> presentations, speaking from notes is not permitted unless otherwise<br />

specified by your instructor.<br />

Scripted<br />

In a scripted presentation, the speech is planned and each word is written out in manuscript<br />

form. A scripted presentation may be appropriate for formal presentations or for highly<br />

detailed/technical information. Although use <strong>of</strong> a full manuscript may increase precision, a<br />

downside is that presenters usually sound as though they are reading to, rather than talking<br />

with, their audiences.<br />

Developing an Effective Oral Presentation<br />

4-4

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