LANDER - Inbound Marketing 101: The end of Interruption Marketing
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THE END OF INTERRUPTION MARKETING<br />
<strong>Inbound</strong> <strong>Marketing</strong> <strong>101</strong><br />
How to Use Blogs to Create<br />
Customers<br />
<strong>Inbound</strong> marketing starts with the questions that your customers are asking.<br />
Your goal is to answer their questions and become a valuable resource<br />
for them. <strong>The</strong>n you enter into a conversation with your customers, which<br />
eventually leads to deeper engagement, a commercial relationship, and then<br />
you finally create advocates. But you’ve got to get to the first step.<br />
7 Steps for Answering your Customers Questions<br />
Blogging can be either a big waste <strong>of</strong> time or the most effective marketing tactic on the planet. It<br />
all dep<strong>end</strong>s on how you approach it.<br />
<strong>The</strong>se seven steps are not a comprehensive list, but based on our experience we believe it can<br />
provide you with a pretty solid foundation to get your inbound marketing process started.<br />
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