LANDER - Inbound Marketing 101: The end of Interruption Marketing
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THE END OF INTERRUPTION MARKETING<br />
<strong>Inbound</strong> <strong>Marketing</strong> <strong>101</strong><br />
4. S<strong>end</strong> your email subscribers to a Landing Page<br />
Our customers can block us or s<strong>end</strong> us to the spam folder at the simple click <strong>of</strong> a button and<br />
lately consumers have been s<strong>end</strong>ing commercial emails to their spam folders with alarming<br />
frequency. <strong>The</strong> only way to s<strong>end</strong> emails today is to get your prospects to subscribe. And the<br />
best way to do that is to give your prospects an incentive like special reports, case studies,<br />
eBooks, white papers and free apps are some <strong>of</strong> the popular <strong>of</strong>fers to convince prospects to<br />
subscribe.<br />
5. Test your Emails<br />
If you chose the right email marketing tool, you’ll have immediate access to statistics about<br />
how effective your emails are. Test anything that can possibly affect the open rate and clickthrough<br />
rate <strong>of</strong> your emails: Subject line, Offer, Body copy, From line, Day <strong>of</strong> week delivered,<br />
Hour <strong>of</strong> the day delivered.<br />
Email <strong>Marketing</strong>, <strong>The</strong> Wave <strong>of</strong> the Future.<br />
Despite the proliferation <strong>of</strong> social media, email marketing is and will continue to be the most<br />
effective online sales tool available to marketers. it is the perfect delivery mechanism for<br />
valuable content that is precisely targeted to your customers.<br />
It’s also the perfect vehicle for asking for the sale. Prospects expect an <strong>of</strong>fer from you via<br />
email, whereas they’re a lot less forgiving <strong>of</strong> <strong>of</strong>fers they see on social media or on your blog.<br />
But remember: email marketing is part <strong>of</strong> your integrated <strong>Inbound</strong> <strong>Marketing</strong> cycle, and<br />
should be complemented by your blog and social media outposts. •<br />
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