LANDER - Inbound Marketing 101: The end of Interruption Marketing
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THE END OF INTERRUPTION MARKETING<br />
<strong>Inbound</strong> <strong>Marketing</strong> <strong>101</strong><br />
You use a landing page to push a specific <strong>of</strong>fer: You can use a landing page to prompt page<br />
visitors to download your latest White Paper or special report in return for their email address<br />
and other contact info. Or you could use a landing page in an online e-commerce situation to<br />
make a sale right there.<br />
<strong>The</strong> action you prompt your landing page visitors to take will be a very specific one. It will<br />
affect the way you set up your landing page – the content and headline you use, the images<br />
you select, etc.<br />
2. A Highly Targeted Approach<br />
Often, marketers think in terms <strong>of</strong> driving traffic back to their websites, and this is important.<br />
But there are times when it’s much more advantageous to drive traffic to a highly targeted,<br />
customized landing page instead.<br />
Consider this scenario as an example: You own an online store that sells vitamins and other<br />
health supplements. You set up a series <strong>of</strong> PPC ads that talk about special organic vitamins<br />
for middle aged men.<br />
Your goal is to drive traffic back to your website where you hope they will then find your<br />
“online store” page, find the specific product you mentioned in the PPC ad, and make the<br />
purchase.<br />
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