LANDER - Inbound Marketing 101: The end of Interruption Marketing
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<strong>Inbound</strong><br />
<strong>Marketing</strong> <strong>101</strong><br />
eBook<br />
<strong>Inbound</strong> <strong>Marketing</strong>, is synonymous with the concept <strong>of</strong> permission marketing,<br />
term coined by Seth Godin. It is also loosely interchangeable with content<br />
marketing. But whereas content marketing includes <strong>of</strong>fline content, such as<br />
custom magazines and conferences, inbound marketing is 100% web-based.<br />
What is <strong>Inbound</strong> <strong>Marketing</strong>?<br />
“<strong>Inbound</strong> <strong>Marketing</strong> is about creating and sharing content with the world.<br />
<strong>Inbound</strong> <strong>Marketing</strong> takes advantage <strong>of</strong> this dynamic by tapping into what our<br />
customers are naturally looking for on the web: high quality content. <strong>Inbound</strong><br />
marketing uses this to pull them into a value-laden marketing process.”<br />
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